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Best practices for creating and driving social commerce experiences

As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services. My most recent blog looked at how social commerce has defined the purchase process into three phases. In this blog, I’ll look at how social commerce is impacting the creation and consumption of products and services. In the past, user testing held a prominent place in many brands’... More

The Power of Drupal Multi-site Part 2: Hosting Infrastructure

In my previous post, I wrote about how multisite is a powerful mechanism for code management. In this post, I am going to talk about how to manage multi-site at an infrastructure level, and the considerations you should take when deciding upon your site architecture. Gotchas and misconceptions It's important to remember that multi-site is a way of managing code, not for deploying it - all of the scalability best practice that years of Drupal hosting has taught us applies as much to multi-site as it does to multi-docroot. You... More

Getting Started with Forms in Drupal 8

Cross-posted with permission from Drupalize.Me Forms are an essential part of any web application. They are the primary mechanism for collecting input from our users, and without them Drupal wouldn't be very useful. As such, they're also one of the first things people want to learn when they start learning Drupal. Forms are fundamental to creating Drupal modules, whether you're asking someone to leave a review of your video or giving an administrator the option to turn JavaScript aggregation off. Form... More

Ruben Teijeiro explains why Drupal is easy

This week's podcast is parts of a fun conversation I had with Ruben Teijeiro at Drupal Camp Vienna in December 2013. I "borrowed" him from mentoring Manuela Hutter at the code sprint to talk with me, but in the end, they both still managed to get a lot done that weekend. Thanks for your contributions, folks! Ruben's description of himself on his Twitter page... More

2014 Global Drupal 8 Sprint Weekend- Meet the Sprinters

The weekend of January 25 was the 2014 Global Sprint for Drupal 8 and at Genuine Interactive in Boston, we had over 40 people get together to contribute to the Drupal community and help prepare Drupal 8 for beta release. Running off of Genuine's espresso machine (which uses Linux), I helped with what I could in terms of documentation and other grammatical reviews that needed attention for Drupal Core. With it being my first sprint, I was really excited to meet the sprinters and really understand why they are involved with Drupal. Here are a few sprinters I interviewed from this weekend! Mike... More

A Successful 2014 Global Drupal 8 Sprint Weekend at Genuine with Acquia

Cross-posted with permission from Genuine Interactive Recently, Genuine hosted the 2014 Global Drupal 8 Sprint Weekend and Acquia co-sponsored the event with about 30 attendees. Drupalists from Boston and the New England area came together to work on issues to push Drupal 8 for beta release. And for those who couldn’t make it to Genuine’s office, participated via Google Hangout. The event was a great success with contributors working all day to fix... More

Top 3 Ways Online Support Communities Provide Value

Call centers, chat sessions, direct emails. These are effective methods of supporting developer communities. The advantages of replacing them with the social support of online communities, though, is a matter of simple math. In addition to lowering the costs of supporting developers, studies have shown that leveraging online communities also has the benefit of increasing customer satisfaction. After all, who better to troubleshoot your issue? A developer who dealt with the same issue a week ago, or someone either struggling to find the answer in a training manual or trying to dredge up second... More

5 Mistakes to Avoid on your Drupal Website - Number 1: Architecture

Drupal is one of the most flexible content management systems in existence. In this blog series, I'll go over five mistakes to avoid on your Drupal website which include: architecture, security, performance, infrastructure, and website lifecycle management. Hat tip to my colleague Ryan MacInnis for prompting me to write this up! From an architecture standpoint, these are the most vital decisions you'll make to ensure the success and performance of your Drupal website. How you structure content How you configure the display How you organize functionality Architecture: Content Content is the... More

All Commerce is Social: The 3 Phases of Purchase

Way back in 1999 -- a thousand years ago in internet years -- writer and designer named Darcy DiNucci coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes even... More

This fortnight in Drupal core: February 8, 2014

What's new with Drupal 8? It's been a remarkable couple of weeks for Drupal 8, with several landmark changes, a global sprint, and a surge in core issue queue activity. Global sprint weekend The second Global Sprint Weekend was held January 25-26. Over 400 sprinters participated at 39 locations on six continents, with others participating remotely in IRC. Some quick core issue queue statistics from the sprint timeframe: 80 new Drupal 8 core issues created 553 Drupal 8 patches submitted 2468 comments posted on 646 Drupal 8 issues 113 Drupal 8... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Steve Wozniak shares insights on future, and past What’s on the mind of, Steve Wozniak, the man who holds the patent for “microcomputer for use with video display?” Not surprisingly for the man who built the first MacIntosh computer, he’s thinking about the usability of technology, specifically wearable technology.... More

“The Force” is with Twitter’s Brand Strategist at Apps World

Cross-posted with permission from Digital Disruption SAN FRANCISCO - The dust has settled and the inflatable Android blow-up dolls have been put away...Apps World North America is officially over. I finished Day 2 with probably the best talk I heard this week, given by Marc Heedt of Twitter. The brand strategist and social TV specialist for the online social networking platform, Heedt talked about how TV and Twitter are the “force multiplier” in the second screen experience. “We’re seeing... More

Mobile is Changing the Game for Sephora

SAN FRANCISCO- While you may be familiar with Sephora as the cosmetic store at the local mall, the beauty chain is very comfortable in the virtual marketplace as well, concentrating on social and mobile platforms. I had the chance to catch up with Danny Sullivan, vice president of mobile for Sephora, while attending Day 2 of Apps World North America. I asked Sullivan to talk about how Sephora is approaching mobile and utilizing responsive design. Sullivan took part in an Apps World panel that examined how mobile devices and tablets are changing the consumer experience and how new technologies... More

The Power of Drupal Multi-site - Part 1: Code Management

Drupal has a fantastically useful feature called Multi-site - it allows you to serve many sites from a single Drupal codebase. This can greatly reduce the overhead of managing code across multiple sites, and enables great agility in launching new sites quickly. In this article, I'll go into the detail of multi-site and try to demonstrate how it could be useful for your organisation, and in a follow up post, I'll talk about... More

Apps World North America: Day 1 Recap

Cross-posted with permission from Digital Disruption After eight hours of panels, startup and app presentations, and a keynote by Apple co-founder Steve Wozniak, day 1 of Apps World North America is complete. Here are some of the highlights: Steve Wozniak's Keynote Right off the bat, Wozniak urged the crowd of about 8,000 to really think about what it means to be innovative. He pointed out that IBM had claimed to have been an innovative brand for 20 years, but more... More

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