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Top 3 Ways Online Support Communities Provide Value

Call centers, chat sessions, direct emails. These are effective methods of supporting developer communities. The advantages of replacing them with the social support of online communities, though, is a matter of simple math. In addition to lowering the costs of supporting developers, studies have shown that leveraging online communities also has the benefit of increasing customer satisfaction. After all, who better to troubleshoot your issue? A developer who dealt with the same issue a week ago, or someone either struggling to find the answer in a training manual or trying to dredge up second... More

5 Mistakes to Avoid on your Drupal Website - Number 1: Architecture

Drupal is one of the most flexible content management systems in existence. In this blog series, I'll go over five mistakes to avoid on your Drupal website which include: architecture, security, performance, infrastructure, and website lifecycle management. Hat tip to my colleague Ryan MacInnis for prompting me to write this up! From an architecture standpoint, these are the most vital decisions you'll make to ensure the success and performance of your Drupal website. How you structure content How you configure the display How you organize functionality Architecture: Content Content is the... More

All Commerce is Social: The 3 Phases of Purchase

Way back in 1999 -- a thousand years ago in internet years -- writer and designer named Darcy DiNucci coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes even... More

This fortnight in Drupal core: February 8, 2014

What's new with Drupal 8? It's been a remarkable couple of weeks for Drupal 8, with several landmark changes, a global sprint, and a surge in core issue queue activity. Global sprint weekend The second Global Sprint Weekend was held January 25-26. Over 400 sprinters participated at 39 locations on six continents, with others participating remotely in IRC. Some quick core issue queue statistics from the sprint timeframe: 80 new Drupal 8 core issues created 553 Drupal 8 patches submitted 2468 comments posted on 646 Drupal 8 issues 113 Drupal 8... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Steve Wozniak shares insights on future, and past What’s on the mind of, Steve Wozniak, the man who holds the patent for “microcomputer for use with video display?” Not surprisingly for the man who built the first MacIntosh computer, he’s thinking about the usability of technology, specifically wearable technology.... More

“The Force” is with Twitter’s Brand Strategist at Apps World

Cross-posted with permission from Digital Disruption SAN FRANCISCO - The dust has settled and the inflatable Android blow-up dolls have been put away...Apps World North America is officially over. I finished Day 2 with probably the best talk I heard this week, given by Marc Heedt of Twitter. The brand strategist and social TV specialist for the online social networking platform, Heedt talked about how TV and Twitter are the “force multiplier” in the second screen experience. “We’re seeing... More

Mobile is Changing the Game for Sephora

SAN FRANCISCO- While you may be familiar with Sephora as the cosmetic store at the local mall, the beauty chain is very comfortable in the virtual marketplace as well, concentrating on social and mobile platforms. I had the chance to catch up with Danny Sullivan, vice president of mobile for Sephora, while attending Day 2 of Apps World North America. I asked Sullivan to talk about how Sephora is approaching mobile and utilizing responsive design. Sullivan took part in an Apps World panel that examined how mobile devices and tablets are changing the consumer experience and how new technologies... More

The Power of Drupal Multi-site - Part 1: Code Management

Drupal has a fantastically useful feature called Multi-site - it allows you to serve many sites from a single Drupal codebase. This can greatly reduce the overhead of managing code across multiple sites, and enables great agility in launching new sites quickly. In this article, I'll go into the detail of multi-site and try to demonstrate how it could be useful for your organisation, and in a follow up post, I'll talk about... More

Apps World North America: Day 1 Recap

Cross-posted with permission from Digital Disruption After eight hours of panels, startup and app presentations, and a keynote by Apple co-founder Steve Wozniak, day 1 of Apps World North America is complete. Here are some of the highlights: Steve Wozniak's Keynote Right off the bat, Wozniak urged the crowd of about 8,000 to really think about what it means to be innovative. He pointed out that IBM had claimed to have been an innovative brand for 20 years, but more... More

Steve Wozniak shares insights on future, and past

Cross-posted with permission from Digital Disruption SAN FRANCISCO -- What’s on the mind of, Steve Wozniak, the man who holds the patent for “microcomputer for use with video display?” Not surprisingly for the man who built the first MacIntosh computer, he’s thinking about the usability of technology, specifically wearable technology. “Wearable tech is something that is huge today,” the personal computing pioneer who has come to be known simply as “Woz,” told me, adding, “But I think its... More

Responsive Website Launch: St. John’s University Rolls Out New Drupal Site

Cross-posted with permission from OHO Interactive Launching a national advertising campaign that invests your valuable budget dollars in television, radio, print, outdoor, and online media is a great way to drive traffic and give a push toward reaching your business goals. But if you’re driving to a poor web experience, you’re wasting your money.... More

Acquia Rated Positive in Gartner MarketScope for User Experience Platforms

Late last week, Acquia was rated Positive by Gartner in their new MarketScope for User Experience Platforms. What are User Experience Platforms (UXP) you ask? Here's what Gartner says: Traditional approaches to architecting, developing and managing websites, portal sites and mobile apps use a variety of disconnected and duplicative tools... A UXP is an integrated set of tools for delivering modern websites and portals. It focuses on the front end, the presentation and user interaction layer. When Gartner kicked off their... More

Using Personas to Personalize User Experiences

Cross-posted with permission from Blue Coda As user experience management continues to evolve on the web, websites are adapting by creating personalized experiences for their users. One of the ways we see many websites using personalization is through personas. Users can be grouped into personas based on comparing current web analytics to historic data. If you can determine the types of content most interesting to a particular persona, you can tailor their experience on your website to... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Vigo's on watch to keep you alert Do you remember the last time you felt tired or drowsy and your productively levels suffered? What if there was a piece of wearable technology that knew when you were tired before you did in order to make you as alert and productive as possible? Meet Vigo, a wearable bluetooth piece that aims to do just that. I had the opportunity to talk to recent University of... More

Behind the Curtain: GRAMMY.com on Acquia Cloud

This past Sunday I was part of the Acquia team working behind the scenes to help support the GRAMMY Awards website crew, whose talented members make the GRAMMY.com experience such a success. I was on the ground at the Nokia Theater L.A. Live, getting an inside look at the GRAMMY team in action, and serving as the communications link through Google Hangout back to Acquia operations and support. The challenges of a GRAMMY Awards night are nearly unmatched as we had to ensure that the website would scale to meet incredible demand. Whenever... More

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