Le blog d'Acquia France
Context Takes Personalization Into the Future
One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly?
Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the... Plus
By Reena Leone Posted on mercredi, février 25, 2015
Core Metrics for a Unified Content/Commerce Strategy
This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts... Plus
Posted on
mardi, fév 24, 2015
by Ray Grady
mardi, fév 24, 2015
by Ray Grady
Platform Trumps Product Approach as WCM Ascends in Digital Role
Web content management (WCM) has been an important player on the digital technology roster for years, an enabling technology to drive websites and online content. WCM now plays a more powerful role... Plus
Posted on
jeudi, fév 26, 2015
by David Aponovich
jeudi, fév 26, 2015
by David Aponovich
Recent Posts
Where do Media Companies Fit in the World of Mobile Apps?
In the last post of our media and entertainment blog series, I highlighted the fact that now almost one-third of mobile web traffic is driven by the Facebook mobile application. What that means for content publishers is that they have to focus on tailoring their content for distribution and consumption on the Facebook platform.
The prominence of the Facebook mobile application begs the question: Can media brands do well with their own applications and drive the audience to these branded experiences?
Media Brands Must... Plus
The prominence of the Facebook mobile application begs the question: Can media brands do well with their own applications and drive the audience to these branded experiences?
Media Brands Must... Plus
Posted on
mercredi, mars 4, 2015
by Chuck Fishman
mercredi, mars 4, 2015
by Chuck Fishman
Working with simplytest.me and Drupal.org
Working with simplytest.me and Drupal.org
Tips and tricks for getting the most out of simplytest.me – Patrick Drotleff is a passionate contributor to the Drupal project whose work – including simplytest.me, pareview.sh, and the tongue-in-cheek BreakingHead card game – often centers around building tools that help others contribute to Drupal. Within minutes of Drupal 8 beta being announced at DrupalCon Amsterdam, I saw a tweet saying it was available to try out... Plus
Posted on
mercredi, mars 4, 2015
by Jeffrey McGuire
mercredi, mars 4, 2015
by Jeffrey McGuire
Speak Your Mind on the State of Open Source
Anecdotes and hard evidence about open source software driving innovation and economic growth abound; capturing data and trends about the growth of open source is vital. The annual Future of Open Source Survey (FoSS) --open through March 6-- captures the voices of the global open source community. So, we encourage you to take the survey; your contribution will add to what I think is one of the best sources of data on what’s happening with open source (and you’ll get access to the findings).
This is the ninth annual FoSS... Plus
This is the ninth annual FoSS... Plus
Posted on
mardi, mars 3, 2015
by David Aponovich
mardi, mars 3, 2015
by David Aponovich
Want a Great Personalized Experience? Create a Unified Customer Profile
Consumers expect a personalized experience, but providing that is easier said than done. You’re collecting information from both your known and anonymous users, but what do you do with that information once you have it? Have you overlooked some information that you’ve already collected that would improve the customer experience? How do you manage all of this across all of your touchpoints?
The answer? Build a unified customer profile -- a data-level hub that pulls the most useful customer... Plus
Posted on
mardi, mars 3, 2015
by Reena Leone
mardi, mars 3, 2015
by Reena Leone
“It’s Just Shopping”
“It’s just shopping,” said Jason Feldman, President, DTC of Hanes Brands during his Keynote speech at eTail West in Palm Springs last week. He was referring to the omni-/multi-/cross-channel browsing/buying behaviors exhibited by their customers. He went on to explain that his customers are simply finding the fastest/easiest way to get smart about a purchase decision and then complete the transaction.
As retailers, it’s our job to do just that -- give our customers multiple routes to inform and facilitate purchasing, so they can choose whichever route is fastest/easiest for them, wherever... Plus
As retailers, it’s our job to do just that -- give our customers multiple routes to inform and facilitate purchasing, so they can choose whichever route is fastest/easiest for them, wherever... Plus
Posted on
mardi, mars 3, 2015
by Amanda McCreary
mardi, mars 3, 2015
by Amanda McCreary
A New Way to Plan Your Journey to Drupal 8
Each day I hear something new about Drupal 8 -- the changes and great things it will bring. All of this got us thinking inside of Acquia’s Learning Services Team about what this means to education. With this amazing tool coming to the market, is the way we have traditionally taught Drupal really the right strategy for the future? Working with thousand of individuals with a different array backgrounds and skills, we realized that our focus needed to expand beyond simply teaching to the structure of Drupal. Instead, we now have to consider the needs and motivations of the individual learner,... Plus
Posted on
lundi, mars 2, 2015
by Heidi Wong
lundi, mars 2, 2015
by Heidi Wong
Drupal 8 + Twig: More Secure, More Power
With PHPTemplate engine, Drupal took aim at following MVC best practices: Let’s separate the logic from the presentation layer. In line with the adoption of Symfony 2, Drupal 8 will replace PHPTemplate with Twig and take this philosophy one step further.
Why Twig? It’s more secure.
In Drupal 7, user-submitted text needed to be sanitized with check_plain() in order to prevent the most common web vulnerability, Cross Site Scripting (XSS). If a themer forgot to sanitize their output there would be a security hole. Autoescaping was ... Plus
Why Twig? It’s more secure.
In Drupal 7, user-submitted text needed to be sanitized with check_plain() in order to prevent the most common web vulnerability, Cross Site Scripting (XSS). If a themer forgot to sanitize their output there would be a security hole. Autoescaping was ... Plus
Posted on
vendredi, février 27, 2015
by Alex Vallejo
vendredi, février 27, 2015
by Alex Vallejo
Personalization - before you begin
Most websites can benefit from personalization in one way or another. But there are some things you should consider before you jump in and rethink the way users interact with your website.
Personalization can be a very powerful tool to drive the bottom line of your digital business. This can mean different things to different websites. An ad driven revenue model will benefit from more pageviews per session, a lead generation site will benefit from faster and more conversions and so on. Depending on the model you’ll need a different strategy to hit your goals. Let’s find out how we can... Plus
Personalization can be a very powerful tool to drive the bottom line of your digital business. This can mean different things to different websites. An ad driven revenue model will benefit from more pageviews per session, a lead generation site will benefit from faster and more conversions and so on. Depending on the model you’ll need a different strategy to hit your goals. Let’s find out how we can... Plus
Posted on
vendredi, février 27, 2015
by Frederik Demets
vendredi, février 27, 2015
by Frederik Demets
4 benefits of hiring dedicated open source contributors
Eric Mandel, CEO of infrastructure provider Blackmesh, and I got the chance to speak at PHP World 2014 (where I was also a keynote speaker). We spoke about his history with development, open source, and Drupal. I also had the chance to ask Eric about how Blackmesh has become a leader in the area of corporate contribution to Drupal, employing Cathy Theys to work on Drupal core, mentor new... Plus
Posted on
mercredi, février 25, 2015
by Jeffrey McGuire
mercredi, février 25, 2015
by Jeffrey McGuire
Digital Leaders Discuss the Future of Media
Here in New York City, I’m fortunate to have direct access to leaders who are developing the future of media and entertainment. Some of these executives work at our Acquia customers here in the city; NBCUniversal and Warner Music come to mind. Others are old friends who I’ve met along the way in my career in media at companies like Dow Jones and CBS Interactive.
This year we have started to gather these talents at a monthly meet-up in New York City, so that we can all learn from each other and discuss the latest digital media trends. Last month when we met up at The Ace Hotel, sidebar... Plus
This year we have started to gather these talents at a monthly meet-up in New York City, so that we can all learn from each other and discuss the latest digital media trends. Last month when we met up at The Ace Hotel, sidebar... Plus
Posted on
mardi, février 24, 2015
by Chuck Fishman
mardi, février 24, 2015
by Chuck Fishman
Acquia Certification Program Ready to Turn 1!
After many years of discussion and debate in the Drupal community, Acquia launched the Acquia Certification Program in March 2014. This past year, there were three exams published and offered on a global basis with participants from over 45 countries and several hundred earning credentials. The exams focus on real world experience and the overriding comments we've heard this past year are the exams are tough but fair. There is now a ... Plus
Posted on
mardi, février 24, 2015
by peter manijak
mardi, février 24, 2015
by peter manijak
“Web Content is the Backbone of Any Digital Experience”
Why Forrester’s Web Content Management Wave Matters to Commerce
A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David Aponovich, Sr. Director at Acquia and former Forrester Analyst (and co-author of the 2013 wave) gave us his take what the report means... Plus
A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David Aponovich, Sr. Director at Acquia and former Forrester Analyst (and co-author of the 2013 wave) gave us his take what the report means... Plus
Posted on
lundi, février 23, 2015
by Amanda McCreary
lundi, février 23, 2015
by Amanda McCreary
Making Drupal 8 fly
In my travels to talk about Drupal, everyone asks me about Drupal 8's performance and scalability. Modern websites are much more dynamic and interactive than 10 years ago, making it more difficult to build modern sites while also being fast. It made me realize that maybe I should write up a summary of some of the most exciting performance and scalability improvements in Drupal 8. After all, Drupal 8 will leapfrog many of its competitors in terms of how to architect and scale modern web... Plus
Posted on
vendredi, février 20, 2015
by Dries Buytaert
vendredi, février 20, 2015
by Dries Buytaert
Helping Remote Teams Work - The Manager
Part 2 of 2 – I ran into Elia Albarran, Four Kitchens' Operations Manager at BADCamp 2014. She mentioned she'd read my blog post 10 Tips for Success as a Remote Employee; we started exchanging tips and ideas until I basically yelled, "Stop! I need to get this on camera for the podcast!" She graciously agreed and brought along two Four Kitchens developers for the session, too: Taylor... Plus
Posted on
mercredi, février 18, 2015
by Jeffrey McGuire
mercredi, février 18, 2015
by Jeffrey McGuire
5 Questions CFOs Should Be Asking About Digital Transformation
2014 was the year of digital transformation. Digital excellence is no longer simply a way to outperform competitors, it is table-stakes for the long term existence of businesses.
Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. Their primary finding? That “Digitalization” is no longer a sideshow — it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “... Plus
Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. Their primary finding? That “Digitalization” is no longer a sideshow — it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “... Plus
Posted on
mercredi, février 18, 2015
by Tom Wentworth
mercredi, février 18, 2015
by Tom Wentworth
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Blog Series
Posted on mercredi, mars 4, 2015
by Chuck Fishman
by Chuck Fishman
Posted on mardi, mars 3, 2015
by David Aponovich
by David Aponovich
Posted on mardi, mars 3, 2015
by Reena Leone
by Reena Leone
Posted on mardi, mars 3, 2015
by Amanda McCreary
by Amanda McCreary
Posted on lundi, mars 2, 2015
by Heidi Wong
by Heidi Wong