Blog

The single biggest challenge when it comes to digital transformation isn’t not having the right platform or budget, it’s internal resistance.

For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web. Here’s how Acquia Lift and Inviqa helped.

Successful omnichannel marketing requires the correct blend of functionality, experience, and storytelling to keep buyers engaged throughout their journey - no matter the channel.

In this installment of Women in the Drupal Community, we talked with Fatima Sarah Khalid (sugaroverflow) to learn more about importance of building better representation in tech, what it’s like to be the only woman in the classroom, and why community is just as important as code.

When we master taxonomy, it makes our lives exponentially easier, allowing our organization to shift from institutional memory and asking someone “where’s that thing again?” to a much more reliable digital asset management system.

Digital channels might be at the forefront of everyone’s mind, but travel businesses like FlightCentre have shown why it’s important to evaluate every touchpoint in the customer journey to get a truly holistic view of your customers.

When thinking of a system (like a cloud platform for digital experiences), scale means a system will continue to perform under increased workloads.

Smart companies are using digital marketing technology not as the end-all, be-all, but as the means to make life easier, better, more convenient for their customers.

You can't do personalization well without good data. Good data means building customer profiles, understanding user characteristics and preferences, integrating marketing tech, and taking intelligent action.