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Open Source in Practice: Moving Off of a Proprietary CMS

Guest blogger Jenna Bos is the Senior Marketing Manager at Blue Coda, an Acquia Partner. Blue Coda is an agency focused on ROI-driven website development. Jenna believes in generating results through the combination of creating outstanding content and implementing a smart digital strategy. The implementation of an open source solution for an end-user involves a combination of the available software and the people who know how to implement the software in a way that is tailored to the client’s needs. Blue Coda has worked with Acquia for... More

Drupal 8.2, now with more outside-in

Over the weekend, Drupal 8.2 beta was released. One of the reasons why I'm so excited about this release is that it ships with "more outside-in". In an "outside-in experience", you can click anything on the page, edit its configuration in place without having to navigate to the administration back end, and watch it take effect immediately. This kind of on-the-fly editorial experience could be a game changer for Drupal's usability. When I last discussed turning... More

Vote for making a difference - SXSW 2017 session selection

Vote for open source, open culture, and making a difference. Community voting is open until September 2 for the SXSW 2017 conferences. I've been looking through the proposed session catalog and I've picked out a few that I really like and care about. You go vote, too! I encourage you to go have a look and vote, too, since I discovered last year that community voting is 30% of the selection process. You’ll need to register on the SXSW Panel Picker to be able to vote. It only took me a few seconds and the... More

Announcing the Acquia Engage Awards

Acquia partners are pushing the boundaries of what’s possible with digital. They’re helping their clients achieve their great ambitions, and creating digital experiences that inspire, entertain, and inform. Experiences that extend from mobile to a rapidly growing ecosystem of Internet-connected objects that are located just about everywhere we go. Experiences that through context cut away the clutter and give the user a clear path forward. Nowhere is their innovation more evident than at ... More

Seeing Screens? Welcome to the Digital Signage Revolution

Pop quiz: If you walk into a store today, will you be greeted first by a salesperson, or big screens running video loops showing beautiful product images and happy people loving that brand? Probably the latter. Video screens are engaging, inviting, eye-catching, and inspirational - they help shake money out of your pockets. Digital signage, screens, and billboards have become part of the customer experience journey. They exist in the moment as one part inspiration, one part explanation, but are 100% designed to drive a purchase. About five years ago everyone said it was the Year of Mobile.... More

The Past, Present and Future of Media CMS

Every media company’s approach to selecting a CMS is different. While many companies are still opting for in-house solutions, open source poses an affordable, powerful alternative. But over and over again, CMSs have failed to meet the needs of most companies, often because the system is too outdated or too complicated. The industry continues to evolve and adapt to the shifting dynamics of the web, readership and advertising. Media companies are struggling to strike a balance between technology investments and hiring and retaining editorial talent. To find a solution, the best place to start... More

Getting started with website accessibility

Many people care about ensuring website accessibility, but don’t know where to start and also don’t understand the legal ramifications. Government and public sector sites, or those organizations who receive federal or state funds, are held to strict requirements when it comes to ensuring full access to visitors with disabilities such as impaired eyesight. Nearly 1 in 5 people in the US have some form of disability, which means that there’s a significant portion of the population needs... More

The Importance of Bringing Content and Context Together

“A journey of a thousand miles begins with the first step” - Lau Tzu Building a platform and strategy that will take your digital experiences into the next 5 years means stepping into uncharted territories. No one knows the devices or channels that will be most popular in the future. With the pace of technology growth, predicting what you’ll need or what will be the preferred device in even a few years is incredibly difficult. While today you may be thinking about mobile applications and websites, a few years from now augmented and virtual reality could be your largest growth potential.... More

Increase your conversion rates with form optimization

Does your business rely on form fills (leads) to keep sales teams employed? Is your marketing team tracked on the number of MQLs (marketing qualified leads) they pass over to sales? This is the nature of the B2B beast in most cases. There is, however, some conversation happening around the idea of removing forms and not gating any content, and instead delivering a product experience that will push better qualified leads to your sales team. My friend, Tom Wentworth, has a good... More

Developer Relations: Getting into GitHub

If you’ve ever worked with developers , you’ve probably heard of GitHub. As defined in the the Acquia eBook “GitHub 101 for Government”: “GitHub is a user-friendly website that helps people and organizations share code and collaborate on projects, like a social network oriented around code. The site’s main feature is hosted Git code repositories, like a “track changes” feature for software projects.” GitHub was founded in 2008 and has since grown to over 14 million... More

Creating the Connected Customer Journey

The scale, complexity and diversity involved in managing all the channels and touchpoints belonging to a single organisation is mushrooming. In 2015, the Delivery Experience (DX) survey from Forrester[1] found that companies of enterprise-size now manage an average of 268 customer-facing websites each. And that number doesn’t take into account other engagement channels like apps, social media platforms, chatbots and the more traditional interaction points such as email,... More

How to Effectively Incorporate Images Into Your Web Content

Are you more likely to click into a blog post that has images or no images? The use of images -- photos, diagrams, drawings, gifs, Vines, etc, -- has really grown over the past few years with enhancements to social media such as Facebook’s timeline update to incorporate more images and Pinterest being one of the top 3 social media sites. We are very visually motivated and cliches about pictures being worth a thousand words now being out of the way, there’s research proving the right image can make a piece of content... More

D8 Module Recap: Workbench Moderation, Rules and Inline Entity Form

Summer is in full swing but that doesn’t mean that Drupal 8 has slowed down. Currently there are more than 100,000 sites that have been deployed on Drupal 8! We’ve continued to document the process as modules continue to be migrated over from Drupal 7 on the Acquia Developer Center blog. This week we’re looking at Workbench Moderation, Rules, and... More

Acquia Engage 2016 — What to Expect

You may have heard rumblings before now, or excited, anticipatory mentions of Acquia Engage 2016, but I’m super excited to officially introduce you to this year’s event, and invite you to join us in November for what promises to be the best Engage ever. Now in it’s third year, Engage 2016 will bring more of what you’ve come to expect in the past two years — outstanding speakers, engaging sessions, a product roadmap, ample networking opportunities — but we’ll also be introducing two new talk tracks that we think you’ll love. Those... More

The Global Campaign Challenge for Digital Marketers

How should digital marketers approach the creation and management of an international portfolio of digital assets and campaigns? It’s a question that we’re increasingly asked here at Acquia. I have previously written about this from a multi-deployment standpoint, but I thought it would be interesting to ask Ian Truscott, Channel Director at MRM Meteorite, for some advice as to how digital agencies and their clients can ensure consistent brand control and... More

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