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For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web. Here’s how Acquia Lift and Inviqa helped.

In this installment of Women in the Drupal Community, we talked with Fatima Sarah Khalid (sugaroverflow) to learn more about importance of building better representation in tech, what it’s like to be the only woman in the classroom, and why community is just as important as code.

When we master taxonomy, it makes our lives exponentially easier, allowing our organization to shift from institutional memory and asking someone “where’s that thing again?” to a much more reliable digital asset management system.

You can't do personalization well without good data. Good data means building customer profiles, understanding user characteristics and preferences, integrating marketing tech, and taking intelligent action.