Context Takes Personalization Into the Future
One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly?
Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the... More
By Reena Leone Posted on Wednesday, February 25, 2015
Core Metrics for a Unified Content/Commerce Strategy
This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts... More
Posted on
Tuesday, Feb 24, 2015
by Ray Grady
Tuesday, Feb 24, 2015
by Ray Grady
Platform Trumps Product Approach as WCM Ascends in Digital Role
Web content management (WCM) has been an important player on the digital technology roster for years, an enabling technology to drive websites and online content. WCM now plays a more powerful role... More
Posted on
Thursday, Feb 26, 2015
by David Aponovich
Thursday, Feb 26, 2015
by David Aponovich
Recent Posts
Drupal 8 + Twig: More Secure, More Power
With PHPTemplate engine, Drupal took aim at following MVC best practices: Let’s separate the logic from the presentation layer. In line with the adoption of Symfony 2, Drupal 8 will replace PHPTemplate with Twig and take this philosophy one step further.
Why Twig? It’s more secure.
In Drupal 7, user-submitted text needed to be sanitized with check_plain() in order to prevent the most common web vulnerability, Cross Site Scripting (XSS). If a themer forgot to sanitize their output there would be a security hole. Autoescaping was ... More
Posted on
Friday, February 27, 2015
by Alex Vallejo
Friday, February 27, 2015
by Alex Vallejo
Personalization - before you begin
Most websites can benefit from personalization in one way or another. But there are some things you should consider before you jump in and rethink the way users interact with your website.
Personalization can be a very powerful tool to drive the bottom line of your digital business. This can mean different things to different websites. An ad driven revenue model will benefit from more pageviews per session, a lead generation site will benefit from faster and more conversions and so on. Depending on the model you’ll need a different strategy to hit your goals. Let’s find out how we can... More
Posted on
Friday, February 27, 2015
by Frederik Demets
Friday, February 27, 2015
by Frederik Demets
4 benefits of hiring dedicated open source contributors
Eric Mandel, CEO of infrastructure provider Blackmesh, and I got the chance to speak at PHP World 2014 (where I was also a keynote speaker). We spoke about his history with development, open source, and Drupal. I also had the chance to ask Eric about how Blackmesh has become a leader in the area of corporate contribution to Drupal, employing Cathy Theys to work on Drupal core, mentor new... More
Posted on
Wednesday, February 25, 2015
by Jeffrey McGuire
Wednesday, February 25, 2015
by Jeffrey McGuire
Digital Leaders Discuss the Future of Media
Here in New York City, I’m fortunate to have direct access to leaders who are developing the future of media and entertainment. Some of these executives work at our Acquia customers here in the city; NBCUniversal and Warner Music come to mind. Others are old friends who I’ve met along the way in my career in media at companies like Dow Jones and CBS Interactive.
This year we have started to gather these talents at a monthly meet-up in New York City, so that we can all learn from each other and discuss the latest digital media trends. Last month when we met up at The Ace Hotel, sidebar... More
Posted on
Tuesday, February 24, 2015
by Chuck Fishman
Tuesday, February 24, 2015
by Chuck Fishman
Acquia Certification Program Ready to Turn 1!
After many years of discussion and debate in the Drupal community, Acquia launched the Acquia Certification Program in March 2014. This past year, there were three exams published and offered on a global basis with participants from over 45 countries and several hundred earning credentials. The exams focus on real world experience and the overriding comments we've heard this past year are the exams are tough but fair. There is now a registry... More
Posted on
Tuesday, February 24, 2015
by peter manijak
Tuesday, February 24, 2015
by peter manijak
“Web Content is the Backbone of Any Digital Experience”
Why Forrester’s Web Content Management Wave Matters to Commerce
A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David Aponovich, Sr. Director at Acquia and former Forrester Analyst (and co-author of the 2013 wave) gave us his take what the report means... More
Posted on
Monday, February 23, 2015
by Amanda McCreary
Monday, February 23, 2015
by Amanda McCreary
Making Drupal 8 fly
In my travels to talk about Drupal, everyone asks me about Drupal 8's performance and scalability. Modern websites are much more dynamic and interactive than 10 years ago, making it more difficult to build modern sites while also being fast. It made me realize that maybe I should write up a summary of some of the most exciting performance and scalability improvements in Drupal 8. After all, Drupal 8 will leapfrog many of its competitors in terms of how to architect and scale modern web... More
Posted on
Friday, February 20, 2015
by Dries Buytaert
Friday, February 20, 2015
by Dries Buytaert
Helping Remote Teams Work - The Manager
Part 2 of 2 – I ran into Elia Albarran, Four Kitchens' Operations Manager at BADCamp 2014. She mentioned she'd read my blog post 10 Tips for Success as a Remote Employee; we started exchanging tips and ideas until I basically yelled, "Stop! I need to get this on camera for the podcast!" She graciously agreed and brought along two Four Kitchens developers for the session, too: Taylor Smith... More
Posted on
Wednesday, February 18, 2015
by Jeffrey McGuire
Wednesday, February 18, 2015
by Jeffrey McGuire
5 Questions CFOs Should Be Asking About Digital Transformation
2014 was the year of digital transformation. Digital excellence is no longer simply a way to outperform competitors, it is table-stakes for the long term existence of businesses.
Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. Their primary finding? That “Digitalization” is no longer a sideshow — it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “... More
Posted on
Wednesday, February 18, 2015
by Tom Wentworth
Wednesday, February 18, 2015
by Tom Wentworth
The Right Content at the Right Time
This is the seventh post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... More
Posted on
Tuesday, February 17, 2015
by Ray Grady
Tuesday, February 17, 2015
by Ray Grady
Development based on Drupal's Fundamental Particles - Brad Czerniak
Presenter, Brad Czerniak caught my eye with a blog post entitled "10 things I learned using Drupal at a hackathon," based on his experiences taking part in the #hackDPL (Detroit Public Library) competitive hackathon. In our podcast interview we talk about that – before moving on to Brad's session about the Drupal development best practices he and his team use at Commercial Progression in Michigan.
Session description
There are lots... More
Posted on
Monday, February 16, 2015
by Jeffrey McGuire
Monday, February 16, 2015
by Jeffrey McGuire
Marketing Cloud Vendor Promises Probably Don’t Fit Your Digital Reality
As organizations march toward a digital-first future, it can be hard to resist the lure of digital marketing “suites” or “clouds” many software vendors are offering.
If you’re in the market for new digital technology, fair warning. There’s a one-two-three punch waiting to surprise buyers that can derail your digital transformation plans.
The lure of the vision: Marketing cloud vendors describe a persuasive picture of how all their digital marketing applications and customer experience tools get packed into a unified package to benefit buyers. It’s a compelling promise of complete... More
Posted on
Friday, February 13, 2015
by David Aponovich
Friday, February 13, 2015
by David Aponovich
How To Recommend Content and Offers the Right Way
Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted based on the results and segmented your audience accordingly. But what's the most effective way to use this information? As Tony Haile, CEO of Chartbeat told Time, you only have about 15... More
Posted on
Friday, February 13, 2015
by Reena Leone
Friday, February 13, 2015
by Reena Leone
Pinterest To Add Buy Button and Win Commerce Forever?
The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to use and it hasn’t lost its focus on delivering a beautiful visual experience. Let’s face it, even on a good day using Facebook is a chore, and on a bad day, Facebook can be downright... More
Posted on
Friday, February 13, 2015
by Tom Wentworth
Friday, February 13, 2015
by Tom Wentworth
Acquia’s Momentum: An Ex-Analyst Reviews The 2015 Forrester WCM Wave
Forrester just published “The Forrester Wave: Web Content Management Systems, Q1 2015,” by Ted Schadler, who calls WCM “the backbone of digital experiences.” Here at Acquia we don’t think that’s an overstatement. The report also states that WCM has become “a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business technology agenda.” We’re on board with that, too.
Today’s WCM decision makers discover a crowded vendor market trying to deliver all this digital capability. The 2015 Forrester Wave analyzes the top 10 WCM vendors and... More
Posted on
Thursday, February 12, 2015
by David Aponovich
Thursday, February 12, 2015
by David Aponovich
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Blog Series
Posted on Friday, February 27, 2015
by Alex Vallejo
by Alex Vallejo
Posted on Friday, February 27, 2015
by Frederik Demets
by Frederik Demets
Posted on Thursday, February 26, 2015
by David Aponovich
by David Aponovich
Posted on Wednesday, February 25, 2015
by Reena Leone
by Reena Leone
Posted on Tuesday, February 24, 2015
by Chuck Fishman
by Chuck Fishman