Tame Your Content Sprawl: Why It’s Time to Consolidate Your CMS

Your organization is growing, and so is your digital footprint. You have your main corporate website, but what about the dozens, or even hundreds, of other sites? There are microsites for marketing campaigns, regional sites for global audiences, brand-specific pages, and internal portals. Each of these "long-tail" sites often runs on its own content management system (CMS)—a mix of WordPress, static site generators, and other platforms.

While this approach may seem agile in the short term, it creates a hidden problem: content sprawl. Managing this fragmented ecosystem is complex, expensive, and risky. It drains your IT resources, creates inconsistent brand experiences, and slows down your marketing teams.

There is a smarter way forward. By consolidating your various sites onto a single, powerful platform, you can streamline operations, reduce costs, and empower your teams to create better content, faster.

The Hidden Costs of a Disconnected CMS Portfolio

Many organizations adopt different CMS solutions for valid reasons. A marketing team might need to launch a campaign site quickly and find a simple tool. A recently acquired brand comes with its own legacy system. Soon enough, you’re juggling multiple platforms, each with its own maintenance schedule, security vulnerabilities, and skill requirements.

This fragmentation introduces significant challenges.

Skyrocketing Operational Expenses

Managing multiple CMSs is a constant drain on your budget and your IT team. Each platform requires its own updates, security patches, and specialized expertise. Developers spend valuable time on backend maintenance for numerous systems instead of focusing on innovation. You also face the runaway costs of multiple support contracts and service models, creating an inefficient and expensive operational model.

Inconsistent Brand and Security Governance

With sites scattered across different platforms, maintaining brand consistency becomes nearly impossible. You risk off-brand messaging and design, which can dilute your company’s identity. More importantly, this sprawl creates significant security and compliance risks. How can you be sure every one of your sites is secure, accessible, and compliant with regulations like GDPR when they are all managed differently?

Introducing Acquia Source: The Power of Consolidation

What if you could bring all your sites under one roof without sacrificing speed or flexibility? That’s the promise of Acquia Source. Powered by Drupal CMS, Acquia Source is a fully managed, Software-as-a-Service (SaaS) solution designed to help you unblock marketing efforts. It provides a central destination for marketers and developers to build exceptional digital experiences efficiently.

For existing Acquia Cloud Platform customers, Acquia Source empowers you to consolidate your long-tail sites—the campaign pages, smaller brand sites, and microsites—onto the secure, scalable Acquia platform you already trust.

For those who aren’t yet leveraging Acquia solutions or Drupal – Acquia Source is the perfect place to start your journey and unlock the value of a fully SaaS CMS with AI-powered optimization built in. 

Build and Launch Content Faster Than Ever

Acquia Source is built for speed. Because it’s a fully managed SaaS solution, your team can start building on day one. There’s no need to set up a new Drupal application or worry about backend maintenance. With pre-made site templates and an intuitive, low-code interface, marketers can spin up new sites in days, not weeks.

Furthermore, Acquia Source embeds powerful AI capabilities directly into the content creation process. An AI assistant helps with building new components and adjusting existing ones, empowering non-technical users to create compelling content without needing to write a single line of code.

Dramatically Reduce Operational Costs and TCO

Consolidation delivers immediate financial benefits. By moving your sites to Acquia Source, you eliminate the need for multiple support contracts and reduce the time your developers spend on CMS maintenance. Forrester reports that a fully managed solution can lead to a 36% reduction in third-party costs and a 14% savings from discontinuing legacy tools.

Acquia Source lowers your Total Cost of Ownership (TCO) by eliminating setup time and ongoing maintenance efforts. Your team can focus its budget and energy on what truly matters: creating content that engages your audience and drives business growth.

Empower Marketing Teams

One of the biggest hurdles for marketing teams is their reliance on technical resources. Acquia Source removes this dependency. The platform is designed for marketers, content creators, and site builders. The intuitive drag-and-drop UI and AI-powered tools make it easy for non-technical teams to create, update, and manage websites on their own.

Imagine your marketing team launching a new campaign microsite without filing a single IT ticket. With Acquia Source, this level of agility becomes your new standard.

Increase Engagement with Built-in Optimization

Creating content is only half the battle; ensuring it reaches the right audience is just as critical. Acquia Source includes a fully integrated optimization suite to help you increase engagement and improve conversions.

AI-powered tools help you optimize content for both organic search and new LLM-based search engines like ChatGPT and Google Gemini. Integrated quick scans help detect accessibility, SEO, and content policy risks, ensuring your experiences are compliant and discoverable. 

Simplify Your Digital Ecosystem Today

The move toward CMS consolidation isn't just about tidying up your tech stack; it's a strategic decision that impacts your budget, your team's efficiency, and your ability to compete. By bringing your long-tail sites onto Acquia Source, you create a more secure, cohesive, and cost-effective digital ecosystem.

You can reduce risk with global compliance, lower your operational expenses, and empower your teams to build faster. It’s time to stop letting content sprawl dictate your strategy. Take control with Acquia Source.

Ready to see how Acquia Source can streamline your content operations? Explore the platform and learn how you can start consolidating your sites for greater efficiency and impact.