Image Customer Data Your Enterprise CDP Shopping List An enterprise customer data platform (CDP) needs an organized database for a true customer view. February 24, 2023 7 min Customer Data Platform
Image Customer Data Understanding the Difference Between a CDP and Data Lake Customer data platforms and data lakes serve similar purposes but have key differences. February 10, 2023 6 min Customer Data Platform
Image Customer Data How an Open Platform Increases Marketing ROI Learn how to integrate Acquia's customer data platform with Salesforce Marketing Cloud (SFMC) to get the greatest value from your marketing stack. February 9, 2023 7 min Customer Data Platform
Image Security How a CDP Helps Businesses Comply with Data Privacy Regulations Learn how a customer data platform (CDP) helps ensure data privacy and compliance with regulations like the GDPR and CCPA. February 3, 2023 7 min Customer Data Platform
Image Customer Data CDP Implementation: Getting It Right from Ideation to Execution Learn how to implement a customer data platform (CDP) and set yourself up for success. January 11, 2023 7 min Customer Data Platform
Image Customer Analytics 4 Benefits of a Customer Data Platform in 2023 Explore the key benefits of a customer data platform (CDP) and why it’s essential to smarter marketing. January 2, 2023 5 min Customer Data Platform
Image Customer Data Using First-Party Data in Marketing In this Acquia guide, we discuss first-party data in marketing and how it can help you maximize your digital marketing ROI. December 22, 2022 7 min Customer Data Platform
Image Customer Data Types of Customer Data In this Acquia guide, we explain types of customer data and how to leverage them to increase your marketing ROI. December 19, 2022 7 min Customer Data Platform
Image Customer Data Core Concepts of Predictive Marketing Book excerpts from Acquia’s former Chief Science Officer, Omer Artun, lay a foundation for all things predictive marketing November 28, 2022 39 min Customer Data Platform