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Blog

Customer Data Platform

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What is a Customer Data Platform?

This comprehensive overview explains how a customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement.

Orange line art of a person sitting at a computer with chart infographic to the right

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Blog Article 10 min

What Is a Customer Data Platform?

A customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement. Learn more about CDPs here.

Customer Data Management

Customer Data Platform

Blog Article 9 min

What Is Data Governance and Why Does It Matter?

Explore the key components of data governance and how to create a secure customer data governance strategy for your organization.

Customer Data Management

Customer Data Platform

Blog Article 6 min

Improving Marketing ROI with a Customer Data Platform (CDP)

Level up how you use customer data to achieve better marketing efficiency and returns.

Customer Data Management

Customer Data Platform

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Blog Article 7 min

How to Choose a CDP: A Guide

The process of customer data platform selection can be tricky. That's why we've compiled this step-by-step guide for how to choose a CDP.

Customer Data Management

Customer Data Platform

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Blog Article 6 min

6 Benefits of a CDP (2024)

Explore the key benefits of a customer data platform (CDP) and why it’s essential to smarter marketing.

Customer Analytics

Customer Data Platform

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Blog Article 8 min

7 Customer Data Platform Use Cases

Is a customer data platform right for your organization? Before deciding, determine the use cases your CDP will meet. Here are 7 common examples.

Customer Analytics

Customer Data Platform

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Blog Article 6 min

4 Types of Customer Data Platforms

Not sure which type of customer data platform is right for you? Here are important factors to consider.

Customer Data Management

Customer Data Platform

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Blog Article 9 min

Guide to Customer Data Integration

This guide will explain customer data integration, along with some benefits, strategies, and best practices.

Customer Data Management

Customer Data Platform

Group of people vs a different group of people

Blog Article 9 min

The Difference Between Segmentation and Clustering

Learn how segmentation and clustering can be used to refine marketing audiences and help companies better engage customers.

Customer Analytics

Customer Data Platform