Customer Data
Your Enterprise CDP Shopping List
An enterprise customer data platform (CDP) needs an organized database for a true customer view.
February 24, 2023
7 min
Customer Data Platform
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Blog
Customer Data Platform
What is a Customer Data Platform?
This comprehensive overview explains how a customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement.
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Customer Data
Understanding the Difference Between a CDP and Data Lake
Customer data platforms and data lakes serve similar purposes but have key differences.
February 10, 2023
6 min
Customer Data Platform
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Customer Data
How an Open Platform Increases Marketing ROI
Learn how to integrate Acquia's customer data platform with Salesforce Marketing Cloud (SFMC) to get the greatest value from your marketing stack.
February 9, 2023
7 min
Customer Data Platform
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Security
How a CDP Helps Businesses Comply with Data Privacy Regulations
Learn how a customer data platform (CDP) helps ensure data privacy and compliance with regulations like the GDPR and CCPA.
February 3, 2023
7 min
Customer Data Platform
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Customer Data
CDP Implementation: Getting It Right from Ideation to Execution
Learn how to implement a customer data platform (CDP) and set yourself up for success.
January 11, 2023
7 min
Customer Data Platform
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Customer Analytics
4 Benefits of a Customer Data Platform in 2023
Explore the key benefits of a customer data platform (CDP) and why it’s essential to smarter marketing.
January 2, 2023
5 min
Customer Data Platform
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Customer Data
Using First-Party Data in Marketing
In this Acquia guide, we discuss first-party data in marketing and how it can help you maximize your digital marketing ROI.
December 22, 2022
7 min
Customer Data Platform
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Customer Data
Types of Customer Data
In this Acquia guide, we explain types of customer data and how to leverage them to increase your marketing ROI.
December 19, 2022
7 min
Customer Data Platform
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Customer Data
Core Concepts of Predictive Marketing
Book excerpts from Acquia’s former Chief Science Officer, Omer Artun, lay a foundation for all things predictive marketing
November 28, 2022
39 min
Customer Data Platform