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Customer Data Platform

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What is a Customer Data Platform?

This comprehensive overview explains how a customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement.

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Customer Analytics

7 Customer Data Platform Use Cases

Is a customer data platform right for your organization? Before deciding, determine the use cases your CDP will meet. Here are 7 common examples.

September 28, 2023 8 min

Customer Data Platform

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Customer Data Management

4 Types of Customer Data Platforms

Not sure which type of customer data platform is right for you? Here are important factors to consider.

September 6, 2023 6 min

Customer Data Platform

CDP vs CRM

Customer Data Management

CDP vs. CRM: What's the Difference?

Learn how a customer data platform (CDP) and customer relationship management (CRM) platform differ and which is right for your organization.

August 30, 2023 7 min

Customer Data Platform

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Customer Data Management

What Is a Customer Data Platform?

A customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement. Learn more in this CDP guide.

August 17, 2023 13 min

Customer Data Platform

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Customer Data Management

Guide to Customer Data Integration

This guide will explain customer data integration, along with some benefits, strategies, and best practices.

August 16, 2023 9 min

Customer Data Platform

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Customer Analytics

The Difference Between Segmentation and Clustering

Learn how segmentation and clustering can be used to refine marketing audiences and help companies better engage customers.

June 20, 2023 1 min

Customer Data Platform

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Customer Data Management

Moving from Data Chaos to Agility and Customer Velocity

Data sources for marketers have grown exponentially, creating chaos. Learn how companies are creating order, becoming agile, and growing revenue.

May 23, 2023 6 min

Customer Data Platform

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Customer Data Management

What Are the Benefits of Omnichannel Marketing?

Brands that leverage strong omnichannel marketing typically see a number of benefits compared to brands that don't. Here's why.

April 12, 2023 8 min

Customer Data Platform

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Customer Data Management

Your Enterprise CDP Shopping List

An enterprise customer data platform (CDP) needs an organized database for a true customer view.

February 24, 2023 7 min

Customer Data Platform