Mastering the Future of the Web: A Preview of Acquia Engage 2026

The digital landscape is shifting. We’ve moved beyond simple automation into an era defined by AI-driven, secure, and adaptive ecosystems. For digital leaders, marketers, and developers, the question is no longer if you should use AI, but how to use it to create a competitive advantage without sacrificing brand integrity.

This year, the Acquia Engage 2026 tour is heading to Denver, London, and Paris to help you answer that question. Here is everything you need to know about the flagship event of the year.

The Roadmap: Three Cities, One Vision

Acquia Engage is more than just a conference; it’s a global tour designed to bring the digital community together to explore, learn, and connect.

• Engage Denver (North American Flagship): April 27–28, 2026, at the majestic Gaylord Rockies Resort.
• Engage London: May 18–19, 2026, at the stylish 155 Bishopsgate.
• Engage Paris: June 17, 2026 at the historic Hôtel Shangri-La, Paris.

Key Theme: Changing the Way

The core focus of Engage 2026 is "Changing the Way" organizations approach the digital experience. We are moving beyond the hype of the "AI Experiment" and into the era of the "Business Multiplier." The sessions are specifically designed to help you transition from simply playing with AI tools to building a roadmap that fundamentally changes how you work, innovate, and impact the bottom line.

The Engines of Change: Acquia Source and Acquia AI

To truly change the way you work, you need a combination of reliable data and intelligent action. This year’s sessions will pull back the curtain on two key pillars of the Acquia roadmap:

• Acquia Source: Attendees will see how to leverage Acquia Source to unify disparate customer and content data. This "single source of truth" allows digital teams to move away from data silos and toward a more cohesive, high-velocity digital presence.
• Acquia AI: Throughout the tour, we will showcase how Acquia AI is being integrated across the entire DXP. From automated content generation in Acquia DAM to real-time personalization and accessibility auditing, Acquia AI is the engine that helps you scale your brand without scaling your workload.

Featured Keynotes: The Minds Shaping 2026

• In Denver, attendees will hear from Paul Roetzer, founder of the Marketing AI Institute. He will reveal a pragmatic blueprint for building an AI-forward organization, focusing on governance frameworks and long-term innovation strategies.
• In London, attendees will hear from Daniel Hulme, CEO of Satalia and Chief AI Officer at WPP. He will share sharp insights on how organisations can harness AI and emerging technology to lead, innovate, and create real impact.
• In Paris, attendees will hear from Stéphane Mallard, futurist, author, and AI pioneer. He will challenge the audience to think beyond AI basics, exploring how to differentiate when everyone has the same tools and what happens when AI agents start making decisions for your customers.

Deep-Dive Learning: Global Breakout Tracks

Across the entire tour, Engage features three specialized breakout tracks designed to provide practical, role-based tactics:

• Architect the AI-Driven Web with Drupal: Aimed at builders and architects, this track focuses on integrating Drupal with intelligent automation and API-driven services.
• Optimize Content and Marketing with Intelligence: For content strategists, these sessions demonstrate how to use predictive analytics and generative AI to reduce "asset chaos" and maximize ROI.
• Promote and Protect Your Brand with Strategy: Designed for brand managers, this track explores the "Governance Gap" in the AI era—learning how to meet the demand for "more content, faster" without increasing risk.

Exclusive to Engage Denver

As the North American flagship, the Denver event offers two exclusive experiences for attendees:

1. Hands-On Customer Workshops: These are not just lectures—they are practical, real-world exercises tailored to help practitioners build AI-driven architectures and marketing workflows in real-time.
2. The Acquia Engage Awards: We will celebrate the world’s most ambitious brands. This year’s categories include Best Transformation for Security and AI Readiness, Excellence in Brand Protection and Digital Accessibility, and Best Use of AI for Learning and Acceleration.

Why You Should Attend

Whether you are an IT director, a digital strategist, a "DAMster," or a marketing leader at any level, Engage 2026 offers unparalleled opportunities to move from theory to execution:

• Networking: Connect with Acquia professionals, partners, and peers during the Welcome Party and dedicated networking breaks.
• Innovative Breakouts: Explore real-world applications of the latest Acquia offerings, featuring Acquia AI, including Acquia Source, Acquia Cloud Platform, Acquia DAM, and Acquia Web Governance.
• Women in Tech Breakfast: A powerful morning of connection celebrating the diverse voices driving the future of digital experiences.

Register Today

As the countdown to Denver begins, now is the time to secure your spot. Join the community to see how the world’s leading brands are fortifying security, pioneering practical AI, and delivering seamless experiences at scale.

Ready to build the future of the web? Visit engage.acquia.com to register for Denver, London, or Paris.