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Digital Asset Management

Widen DAM: Same Game With a New Name

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The award-winning Widen platform is now Acquia DAM. Use it to simplify how you organize, access, and deliver digital assets across customer experiences.

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Simplify with DAM

20+ Years of Enterprise Success

Help marketing, sales, and e-commerce teams find what they need, coordinate content-related workflows, and publish up-to-date content.

Try Acquia DAM Now

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Forrester Report
The Forrester Wave™️: Digital Asset Management Systems, Q1 2024

Acquia DAM Makes Everything Easier

Keep track of your digital assets with Acquia DAM.

Digital Marketing

Finally, Marketing Assets in the Right Place

Use your best assets in marketing campaigns, product launches, and content marketing programs.


See Our Brand Relaunch Guide

See How Acquia Helped Hootsuite

Read the Case Study

API-Connected digital asset management.


API-Connected Digital Asset Management

Publish the latest version of assets and product information across websites, sales enablement tools, e-commerce sites, and more.


Integrate With Drupal

Sync Assets, Metadata, and Product Listings

Learn About Acquia DAM API

Digital asset management software to enhance your creative workflow.


The Freedom To Create

Give self-service access to assets across your organization.


Build Better Workflows

See How Acquia Helped Laura Mercier

Read the Case Study

DAM has everything you need to ensure your digital assets are truly an asset.


Be a DAM Smart Ass-et

Reveal when, where, how, and who is using your content. Use Acquia DAM Insights to save costs, steer your marketing budget, and justify your investment in DAM technology.


See All Features

Learn Important DAM Metrics to Measure Performance

Read the Blog Article

Use artificial intelligence (AI) in your digital asset management workflows.

Artificial Intelligence (AI)

AI-Powered DAM Workflows

Use AI in your DAM system to automate cataloging tasks, boost content discovery, streamline workflows, and get more out of your content. 

Read the Article

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[The DAM system] is the backbone of our marketing apparatus. It’s where we store all of our assets – photos, videos, brochures, logos – and how we serve them up.


DJ Lein

American Woodmark/Timberlake Cabinetry

Acquia DAM Has Endless Benefits

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Consistent Brand Identity

Empower your social, web, event, and sales teams with brand guidelines and approved assets.

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Confidence in Your Content

Use versioning, metadata, and rights management to ensure the right asset is used in the right format, every time.

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Launch Products Faster

Create a single view of product assets and information.

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Integrate Your Technology

Connect your brand assets, metadata, embed codes, and previews anywhere online.

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Transform and Reuse Content

Convert images, videos, and audio files to other formats on the fly.

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Publish Up-to-Date Assets

Keep track of asset versions. Plus, update once and deploy those changes across all share and embed links.

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Optimize Workflows

Track content through every development stage so teams know what to expect, when to deploy, and best uses.

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Clean Up Busywork

Help creators get into a flow and get clear feedback without worrying about version control and email triage.

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Reuse Your Best Content

Empower designers with access to working files to pull layers from existing assets to use in new ways.

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Track Performance

See asset usage for specific campaigns or asset types to inform content decisions.

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Cut Costs

Identify underutilized, expensive content to trim costs and adjust your marketing strategy.

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Monitor System Usage

Understand who uses your DAM system, how they use it, and what they are looking for.

Calculate Your DAM ROI

The ROI of DAM is all about marketing success. What’s NOT having a DAM solution costing your team?