Digital Optimization Innovation For An AI Disrupted World

At Acquia, our goal is to make it easier for you to build and optimize digital experiences. With AI transforming content creation and user journeys, we’re accelerating innovation across our platform. To make these advances clearer and more approachable, we’re launching new, more descriptive product names — so you can easily see how each tool helps you get the most out of your digital experiences, now and in the future.

Introducing new, clearer names for Acquia’s tools to improve your content and websites:

• Acquia Web Governance (formerly Acquia Optimize): Improve accessibility, quality assurance, and content policies to make sites better for all.
• Acquia Content Optimization powered by Conductor (formerly Acquia SEO): Increase brand visibility, traffic, and conversions across LLMs and search engines with AI content generation, holistic AI search intelligence, and website monitoring.
• Acquia Conversion Optimization powered by VWO (formerly Acquia Convert): Improve user engagement and experience with intuitive testing, AI assisted behavioral analysis, and personalization.

Acquia Optimize to Acquia Web Governance

With the increase in AI generated code and content, web governance is more important than ever. Acquia Web Governance unifies accessibility, quality assurance, and content policies to make sites better for all. It automatically scans your sites for errors, prioritizes for impact, and provides clear, actionable recommendations in context to fix them.

Looking ahead, Web Governance will use AI to improve efficiency for investigating, reporting, and remediation. Plus, Web Governance will be more than identifying and fixing issues, but showing the impact of accessibility and governance.

With Acquia Web Governance, customers can:

• Stay compliant, avoid risk, build trust by automatically detecting and fixing accessibility, privacy, and policy issues across every site
• Optimize site quality and performance for everyone
• Get insights and fix faster, helping teams prioritize the most impactful issues

Acquia SEO to Acquia Content Optimization powered by Conductor

Is it an SEO tool? Yes. Is it so much more? Yes! SEO is being disrupted by AI. People are increasingly using LLMs to get answers, as well as being presented with AI generated content at the top of search engine results pages. This means marketing and web teams need to adapt. Acquia Content Optimization, increases brand visibility, traffic, and conversions across LLMs and search engines with AI content generation, holistic AI search intelligence, and website monitoring.

With Acquia Content Optimization, customers can:

• Adapt quickly to the new era of AI search, tracking their brand’s presence in both search engines and AI-generated answers
• Use data-driven, AI-assisted content writing and optimization based on their unique brand voice and search strategy
• Close the gap between technical SEO, editorial quality, and discoverability

Acquia Convert to Acquia Conversion Optimization powered by VWO

To make every visit count, teams are continuously improving. Acquia Conversion Optimization makes it clear: this is the solution for continuously testing and personalizing to improve site engagement, visitor journeys, and ultimately conversions.

With Acquia Conversion Optimization, customers can:

• Refine funnels, content, and design for higher conversion with advanced A/B and multivariate testing
• Use new AI capabilities to quickly analyze behavioral data and instantly identify ways to improve campaign results and user journeys
• Deliver tailored, high-performing experiences to each audience segment—helping every visitor find, decide, and act faster

These new names represent more than just a change on our website; they reflect our commitment to providing you with a clear, powerful, and AI-ready suite of tools. As the digital landscape continues to evolve, Acquia is dedicated to innovating alongside you, ensuring you have the solutions you need to build, optimize, and govern exceptional digital experiences.

Want to see how these tools can transform your digital strategy? Request a Demo Today.