How Acquia’s Web Strategy Transforms Digital Experiences

Welcome to the first post in our new series on how the team at Acquia is optimizing digital experiences on Acquia.com. Throughout this series, we’ll walk you through our data-driven methodology, highlight practical solutions, and share the lessons we’ve learned by putting our own platform to the test.

Because for us, digital experience optimization isn’t just about a slick design or faster page loads. It’s about crafting meaningful, memorable interactions that turn first-time visitors into long-term advocates and drive real business results.

We take a holistic, hands-on approach that blends strategy, technology, and constant iteration. And we’re not just advising others to do it. We’re doing it ourselves, every day.

Redefining Digital Experience Optimization

Optimization used to mean surface-level tweaks: changing a CTA color, updating a headline, maybe trimming some load time.

But in today’s landscape, that’s not enough.

We’re embracing a mindset of continuous, data-driven improvement. That means letting real user behavior shape our decisions. Every click, scroll, and search is a signal we capture, test, and refine, turning best guesses into proven results.

Real Results, Not Just Theories

Our strategy is to optimize for impact. Here’s what that looks like:

• Longer sessions and deeper engagement: More meaningful moments with your brand.
• Higher conversion rates: More visitors turning into qualified leads and loyal customers.
• Sustainable growth: Hundreds of micro-optimizations working together, all backed by hard data.
   

Six Metrics That Matter

What gets measured gets improved. Here are the six core metrics we keep our eyes on:

• Engagement rate: How actively are users interacting with our content?
   
• Session duration: Are we capturing and holding interest?
   
• Conversion rate: Are we motivating meaningful actions?
   
• Traffic sources: Which channels deliver high-value audiences?
   
• SEO performance: How discoverable is our brand in a search-first world?
   
• AI visibility: Are we being surfaced by AI-driven search and answer engines like ChatGPT?
   

The Power of an Integrated Martech Stack

A smart strategy needs the right tech to back it up.

Our stack on Acquia.com brings together powerful tools that work in harmony, not in silos:

• Drupal: Our flexible content engine.
   
• Acquia DAM, Convert, Optimize, SearchStax: Streamlining content management, personalization, accessibility, and search.
   
• 6Sense, Vimeo, Salesforce, OpenPrise: Supporting everything from ABM to lead capture and data security.
   

This tightly integrated stack gives us the speed, insight, and adaptability today’s experiences demand.

Even better? We use our own products every day to optimize Acquia.com. 

The Five Pillars of Optimization Excellence

Our approach is anchored in five key pillars:

AI + SEO

Maximizing visibility in an AI-driven search world.

Accessibility

Designing for everyone, everywhere.

Conversion

Reducing friction and making actions intuitive.

Findability

Surfacing the right content at the right time. 

ROI measurement

Connecting strategy to business impact.

Each one strengthens the others. Together, they create a strong foundation for experiences that perform.

Your Next Step: Build Smarter, Optimize Constantly

The truth is, optimization isn’t a project. It’s a practice. And it starts with a mindset shift:

• Benchmark where you are with your core metrics.
• Choose tech that works together, not in isolation.
• Start small, iterate often, and let the data lead the way.
   

At Acquia, we believe the best digital experiences are constantly evolving. And we’re excited to help you evolve yours.