Customer Data Management
Acquia Customer Data Platform: Recertified by RealCDP
The CDP Institute certifies that Acquia CDP meets all qualifications.
April 10, 2023
4 min
About Us
Acquia is the open source digital experience company that empowers the world’s most ambitious brands to embrace innovation and create customer moments that matter.
Acquia Digital Experience Platform
Acquia’s software and services were built around Drupal to give enterprise companies the ability to build, operate, and optimize websites, apps, and other digital experiences.
Our products include: Acquia Cloud, Site Studio, Edge CDN, Site Factory, Cloud IDE, Acquia DAM, Personalization, Customer Data Platform, Campaign Studio, Campaign Factory.
Get the most out of Drupal and future-proof your digital strategy.
Acquia Welcomes Widen to the Family
In Acquia DXP, a DAM is not just a silo for your digital assets anymore. With digital acceleration reaching new speeds, Acquia is bringing Widen on to help brands simplify their digital expansion.
Acquia + Widen FAQ
| Who is Acquia? |
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Acquia empowers thousands of the world’s most ambitious brands to create digital customer experiences. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.
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| Who is Widen? |
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Widen is a marketing technology company specializing in digital asset management (DAM) and product information management (PIM). The company’s cloud-based DAM and PIM software simplifies how digital assets, product specs and marketing copy are delivered to market. Award-winning Widen solutions help marketing teams across 700 organizations create, review, manage, distribute and analyze their content across its entire lifecycle.
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| What’s the difference between Acquia DAM and Widen? |
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Acquia DAM is the Widen Collective! It’s the same powerful DAM platform, with new branding. Acquia DAM (Widen) is now also able to integrate with all tools across Acquia’s digital experience platform (DXP) — as well as hundreds of other systems. But you’ll still be able to use and purchase it as a standalone platform, too. Additionally, you can count on receiving the high-quality software and support you’ve come to expect from Widen, only now with a new look and more resources for DAM information.
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| What is being announced? |
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Acquia announced that it has signed a definitive agreement to acquire Widen, a provider of digital asset management and product information management software. With Widen, Acquia extends its leadership in managing web applications. Customers will benefit from being able to add rich content—such as images, videos, PDFs—to any digital customer experience.
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| Why is Acquia acquiring Widen? |
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It’s important to our customers that they have a fully integrated DAM as part of their DXP solution. We evaluated all potential options and considered Widen to be the best fit. The company is growing quickly and has extremely satisfied customers, and the technology can be fully integrated with our DXP.
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| Tell me about Widen’s software. |
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The Widen platform is unique in its ability to combine digital asset management and product information management. This means that brands can centrally manage and leverage digital assets with product information across the digital experience. It simplifies how brand, marketing and product content is organized, accessed and delivered to market, empowering teams to find what they need, when they need it. Widen keeps track of versions and automatically publishes updated content across all channels. Plus, metadata, automation and artificial intelligence (AI) power more efficient content workflows. The result: brands leveraging their digital content and product information to build stronger, more consistent, more trusting and longer-lasting relationships with customers.
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| How will the acquisition impact Acquia customers? |
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Acquia customers can purchase the Widen DAM and PIM solutions from Acquia, together or to complement Drupal Cloud, Marketing Cloud or Acquia Open DXP. With access to an integrated platform under one roof, Acquia customers will be able to manage all brand content, data and experiences shaping the customer journey. Customers on the current Acquia DAM product may elect to remain on that platform or migrate to the new solution.
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| Do Widen products support Drupal? |
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Yes, Widen offers a Drupal Digital Asset Management Module. It lets users do things like search for assets in Widen products and publish them directly within their Drupal application, use embed codes to automatically update new versions of assets in Drupal and use dynamic resizing. Benefits to users include saving time switching between two applications and spending less time uploading and downloading rich media assets. Acquia will devote resources to enhancing this integration.
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| Who are Widen’s customers? |
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Widen has more than 700 customers, including prominent brands such as Autodesk, Boston Ballet, Brooks, Carnival Cruise Line, Crayola, Energizer, Hootsuite, New Balance, Progressive and the University of Georgia.
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| How will the acquisition impact Widen customers? |
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Acquia will increase investment in Widen R&D to accelerate innovation in the product line. Acquia also will invest in development of the Widen Drupal module, which enables customers to use assets managed by Widen solutions in Drupal 8 and 9 applications. Current Widen customers will retain access to the Widen products and receive support as usual. They also gain the benefit of access to a full range of DXP products that will be seamlessly integrated with their DAM.
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| How does this impact Acquia and Widen partners? |
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Acquia will invest in Widen R&D to speed product innovation. At the same time, Acquia will make the products available through its partner ecosystem. Widen partners may continue to work with the Widen partner ecosystem.
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| How many employees does each company have? |
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Acquia has nearly 1,400 employees worldwide. Widen has 135 employees, most of whom are in Madison, Wisconsin and London, UK.
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Work with the Best
The Most Ambitious Brands
Acquia is helping some of the world’s leading brands succeed, including Warner Music Group, and Stanford University. More than 4,000 organizations are using Acquia’s solutions for content, community and commerce.
The Right Partner for the Right Project
With our platform, you are unbounded by the technical and design limitations of legacy content management systems. Empower your teams to do what they do best, which is build the digital experiences people really want and need. Join our network of partners today or search for the right partner for your project.
A Dedicated and Talented Team
We encourage creativity and imagination. We celebrate our individuality. We inspire ideas, even those that are just a little bit wacky. Collaborate with other passionate people, like yourself, who enthusiastically seek out new challenges and continuous learning to create bigger, better and bolder experiences.
Acquia Digital Experience Platform
Meet Our Senior Leadership
Acquia's senior leadership is an interdisciplinary group, averaging more than 20 years of experience in the technology industry. We have the expertise, technology, and passion needed to succeed in the post-browser era of digital experience delivery.
The Latest on Acquia
From news about our latest innovations to our contributions as an industry thought leader, read more about how Acquia is changing the digital experience landscape.
Vista Equity Partners and Acquia
Investment firm Vista Equity Partners acquired a majority stake in Acquia in 2019 to accelerate the company’s work in open source software development and global expansion in the digital experience platform (DXP) market.
Office Locations
All Acquia locations that employees use for work.
Boston, Massachusetts
53 State Street, 10th Floor
Boston, MA 02109
United States
Phone: 888-922-7842
Sydney, Australia
100 Walker Street
Level 6
North Sydney 2060
Australia, NSW
Paris, France
7 rue Meyerbeer
75009 Paris
France
Reading, United Kingdom
Davidson House
Forbury Square
Reading
Berkshire
RG1 3EU
United Kingdom
Tokyo, Japan
2-24-12 Shibuya, Shibuya-ku
WeWork Shibuya Scramble Square 39F
Shibuya-ku, Tokyo
150-6139
Japan
