Michael Mancuso, digital product owner at Wendy’s, speaks to Dries Buytaert at Acquia Engage 2018.

How Wendy's Sells Fresh, Never-Frozen Hamburgers Online

During the Innovation Showcase at Acquia Engage, I invited Mike Mancuso, head of digital analytics at Wendy's, on stage.

 Wendys.com is a Drupal site running on Acquia Cloud, and welcomes 30 million unique visitors a year. Wendy's also uses Acquia Lift to deliver personalized and intelligent experiences to all 30 million visitors.

In the eight-minute video below, Mike explains how Wendy's engages with its customers online.

 For the occasion, the team at Wendy's decided to target Acquia Engage attendees. If you visited Wendys.com from Acquia Engage, you got the following personalized banner. It's a nice example of what you can do with Acquia Lift.

How Wendy's sells fresh, never-frozen hamburgers online

As part of my keynote, we also demoed the next generation of Acquia Lift, which will be released in early 2019.

In 2018, we decided that user experience always has to come first. We doubled our design and user experience team and changed our product development process to reflect this priority.

The upcoming version of Acquia Lift is the first example of that. It offers more than just a fresh UI; it also ships with new features to simplify how marketers create campaigns. If you want a preview, have look at the nine-minute video below.

Dries Buytaert, chairman and chief technology officer, Acquia

Dries Buytaert

Chairman, Chief Technology Officer Acquia, Inc.

Dries Buytaert is an open source developer and technology executive. He is the original creator and project lead for Drupal, an open source platform for building websites and digital experiences. Buytaert is also co-founder and chief technology officer of Acquia, a venture-backed technology company. Acquia provides an open cloud platform to many large organizations, which helps them build, deliver and optimize digital experiences. A Young Global Leader at the World Economic Forum, he holds a PhD in computer science and engineering from Ghent University and a Licentiate Computer Science (MsC) from the University of Antwerp. He was named CTO of the Year by the Massachusetts Technology Leadership Council, New England Entrepreneur of the Year by Ernst & Young, and a Young Innovator by MIT Technology Review. He blogs frequently on Drupalopen sourcestartupsbusiness, and the future at dri.es.