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Marketing Cloud Vendor Promises Probably Don’t Fit Your Digital Reality

As organizations march toward a digital-first future, it can be hard to resist the lure of digital marketing “suites” or “clouds” many software vendors are offering. If you’re in the market for new digital technology, fair warning. There’s a one-two-three punch waiting to surprise buyers that can derail your digital transformation plans. The lure of the vision: Marketing cloud vendors describe a persuasive picture of how all their digital marketing applications and customer experience tools get packed into a unified package to benefit buyers. It’s a compelling promise of complete... More

How To Recommend Content and Offers the Right Way

Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted based on the results and segmented your audience accordingly. But what's the most effective way to use this information? As Tony Haile, CEO of Chartbeat told Time, you only have about 15... More

Pinterest To Add Buy Button and Win Commerce Forever?

The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to use and it hasn’t lost its focus on delivering a beautiful visual experience. Let’s face it, even on a good day using Facebook is a chore, and on a bad day, Facebook can be downright... More

Acquia’s Momentum: An Ex-Analyst Reviews The 2015 Forrester WCM Wave

Forrester just published “The Forrester Wave: Web Content Management Systems, Q1 2015,” by Ted Schadler, who calls WCM “the backbone of digital experiences.” Here at Acquia we don’t think that’s an overstatement. The report also states that WCM has become “a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business technology agenda.” We’re on board with that, too. Today’s WCM decision makers discover a crowded vendor market trying to deliver all this digital capability. The 2015 Forrester Wave analyzes the top 10 WCM vendors and... More

Redefining Commerce, February 2015: Suitsupply

To usher in the new year in online commerce, we came up with a list of The Best and Worst Websites of 2014. While sifting through hundreds of sites in pursuit of those featured, we racked up quite a list of favorites which we’ll share in the coming months. This new series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be... More

Finding – and Fixing – the ‘Gotchas’ that Inhibit the Customer Journey

This is the sixth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, and... More

New Media Brands on Facebook and Mobile

When Facebook released its third quarter results for 2012, it derived 14% of all its revenues from mobile. Its stock price then was around $19 per share - half the original offer price of $38.23. Two years later, when Facebook released its third quarter results for 2014, mobile made up 66% of its revenues. The stock hit a high of $80.67 - up 110% from the IPO price. Coincidence? Not really. Facebook saw its core audience shift to smaller screens and made a concentrated effort to redefine itself as a mobile company. This effort is the reason Facebook is valued at over $200B today. Facebook's... More

Banana Republic didn't get personal. And I'm taking it personally.

This morning I received an email promotion from Banana Republic. Headline: Dress like a boss - it’s simple. Hook, line, and sinker, I was opening it. I’m a female executive, and I love a good power suit. I also love Banana Republic clothing. Becoming an executive is largely about confidence in addition to overall competence. I think their style perfectly aligns with what I need to feel confident in the way I present myself. Clean, simple lines, professional cuts, but no sacrifice on style. I love it. The bad news: I opened up the email to find two images of men in suits, and both links took... More

The Web Content Management Marketing Myth

Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. According to Gartner, this shift was being driven by the emergence of cloud computing and software-as-a-service delivery models. In the old days, tech purchases used to go through a lengthy approval process driven by the CIO, who owned the infrastructure. But now cloud services allow CMOs to deploy new technologies in a matter of days. Certainly there are... More

Brands Go Instagram - The Allure of Social Shopping

Window shopping for the tech savvy, a hint at the future, or both? Both. Old fashioned window shopping, a pastime for many, usually means a casual stroll down Main Street, checking out what the shops have on display, but with no real plan to buy. While some serial shoppers still prefer to keep window shopping an in-person experience, the younger generations are turning to online channels like Instagram to engage with their favorite brands. Instagram, the social photo sharing service owned by Facebook, has truly resonated with Millennials. It gives brands a platform to build a visual... More

Integrating CMS and Commerce Platforms: A Catalyst for Change?

This is the fifth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, and four. Most business leaders will tell you that technology should never... More

A Partner's Perspective on Certification: Part 3

Having worked with Drupal now in almost every capacity; as a developer, recruiter, and an executive in a company selling Drupal services I find that the Acquia Certified Developer program helps everyone involved in the Drupal project life-cycle. As a builder (developer, designer, site builder) you get to validate your knowledge in an industry that’s typically lacked benchmarks and higher levels of education. The certification is difficult enough that it’s meaningful but not onerous to the extent that it lacks practicality and convenience. If you’ve been building Drupal sites with diverse sets... More

Behavioral Targeting: The Key to True Personalization

So you have your first few rounds of testing done and your digital experience has been tweaked based on the results. You have a pretty good digital experience lined up for your visitors. Now what? The next step is to analyze what your visitors are doing on your site, what they are clicking on, what they’re viewing, and what they are interested in without them having to provide any personally identifiable information (PII). This is all part of behavioral targeting. However, before you can start targeting, you need to... More

Digital Marketing and Drupal Take Shape in Japan

Acquia CEO Tom Erickson has shared his passion for Japan, along with his view of Drupal expansion in the country (in Japanese, by the way!). Two years have passed since that time and things have dramatically changed. Now, at the start of 2015 as the challenge of taking on “Digital Transformation” weighs on everyone's mind, it is a great time for some updates on the current state of Drupal in Japan. For the... More

日本のデジタルマーケティングと Drupal について

編集者より: 本日のゲスト投稿では、CI&T ASPAC ビジネスディレクターの上田善行氏より、日本における Drupal の現状をお伝えします。CI&T はグローバルソフトウェア企業であり、Acquia の戦略パートナーとして、企業のデジタル変革を支援しています。同社の Drupal サービスについてはウェブサイトをご覧ください。 この投稿で僕は、日本における Drupal の現状について書いてみたいと思っている。2015年を迎えて、誰もが、デジタル変革について考え始めていること、そして、Acquia CEO の Tom Erickson がこのブログ上で、日本についての情熱を表明(しかも、日本語で!)してから、すでに2年が経過し、ちょうど良いタイミングでのアップデートだと思ったからだ。 僕は過去15年間、主にマーケティングに関わる情報技術の仕事をしており、IT 部門やマーケティング部門の方々を支援してきた。それを踏まえて、Drupal には、並ならぬ期待を寄せている一人であり、2010年からは、日本での企業向け導入プロジェクトに関わっている。 Drupal は早い段階で日本に上陸し、コアなファンやリーダーシップのあるコミュニティが存在する。一方で、企業向けユースの観点では、ここ最近まで、外資系企業と一部の国内企業以外では利用されておらず、... More

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