Retail Experiences that Shoppers Love

Acquia is a digital experience platform for retail and consumer brands, giving marketing and digital teams one system to run brand, regional, and campaign sites, manage product and brand assets centrally, and personalize the shopping experience across every channel.

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product UI identifying a user as an avid shopper while pulling a variety of metrics based on their previous shopping experiences.
product UI identifying a user as an avid shopper while pulling a variety of metrics based on their previous shopping experiences.
product UI identifying a user as an avid shopper while pulling a variety of metrics based on their previous shopping experiences.

Trusted by Leading Retailers

What Acquia Provides Retail Brands

Acquia's platform helps you manage everything from a single site to hundreds of brand and regional sites as you scale your retail business. Increase return on investment (ROI) with tools that personalize messaging and reach the right audience. Reusable components and a shared codebase cut development time and simplify deployment across your entire portfolio. 

Retail Use Cases

Product UI providing specific customer data that influences a personalized page experience.
Product UI showing various home good assets that can be selected
Product UI showing multiple login controls for the same company
Product UI providing specific customer data that influences a personalized page experience.

Personalized Experiences

Deliver tailored retail experiences with Acquia Conversion Optimization powered by Wingify — boost sales, deepen loyalty, and keep customers engaged.

Product UI showing various home good assets that can be selected

Brand Consistency

Manage all your brand assets in Acquia DAM, so every digital platform reflects a consistent brand experience.

Product UI showing multiple login controls for the same company

Launch Brand and Regional Sites at Scale

Launch a portfolio of retail and commerce sites on Acquia Multi-Experience Operations (MEO), managed from a single, secure platform with reusable templates and centralized governance.

How Acquia Helped MARS

50% reduction

in development time

40% reduction

in maintenance costs across all sites

20% savings

in initial costs

Read the Customer Story

How Acquia and Bounteous Work With Retailers

Bounteous and Acquia help leading retailers win digitally by continually innovating brand experiences that attract new shoppers, convert them to customers, and build lasting loyalty.

More on Bounteous and Retail

 

Create Memorable Shopping Experiences


Chat with our team of experts to learn how Acquia can provide tailored digital experiences for your customers.

Let's Chat About Tailored Retail
 

Frequently Asked Questions
What CMS do retail brands use for multi-brand websites?
Retail and consumer brands commonly run Drupal for multi-brand and multi-region portfolios because one codebase can serve many sites with shared components and local editing rights. Acquia manages that portfolio centrally. Mars reduced development time by 50% and maintenance costs by 40% across its sites this way.
How does Acquia help retailers launch regional sites faster?
Centralized Site Operations gives teams reusable templates and components on a shared codebase, so a new brand or regional site starts from approved building blocks rather than a fresh build. Governance stays central while local teams publish their own content.
Can Acquia personalize the shopping experience?
Acquia Conversion Optimization tailors content, offers, and calls to action by segment or individual behavior, and supports testing across variants. Brands use it to lift conversion and repeat purchase without rebuilding pages for every audience.
How do retail teams keep brand assets consistent across channels?
Acquia DAM holds approved product photography, video, and campaign assets in one place with rights and version control, so every regional site, retail partner, and marketplace listing draws from the same current files rather than local copies.
Does Acquia work with ecommerce platforms?
Acquia is a content and experience layer rather than a commerce engine, and its API-first architecture integrates with commerce platforms so product data and transactions stay where they live while content and brand experience run on Acquia. Confirm specific integrations with your account team.