Every Store Needs a Story
Challenger Brands are changing the world of commerce
The future of online shopping is being built today by new, disruptive brands such as Thrillist and Houzz through the integration of content, commerce and community. Brands must continually innovate to keep ahead of the game and maintain relevancy to today's consumer.
Commerce As Usual often results in disjointed user experiences
As consumer needs have evolved and technologies have lagged behind, many brands have been forced to create patchwork experiences that try to present the user with both a streamlined shopping experience and a beautiful brand experience. Often these end up as separate, disjointed user flows.
The Industry is recognizing that a new approach is needed
If brands can seamlessly unify content, commerce and community experiences then the brand has the ability to tell a fully cohesive, and integrated story to the consumer. These well branded, engaging experiences will ultimately drive loyalty, trust and conversion.
Forrester Research Inc. Videos
Stephen Powers, Vice President, Research Director at Forrester Research discusses how creating a content-first organization improves metrics and drives revenue through exceeding customer expectations.
Part 1: Creating a Content First Organization
Part 2: The Importance of an Integrated Technical Strategy
Part 3: Rich and Varied Content Drives Commerce Metrics
Consumers expect consistent, connected experiences across all digital channels that will give them enough information to make a purchase decision while allowing them to have fun with the brand.
Content Managers (Marketing, Merchandisers) need to blend product and non-product content in new engaging ways that will help the consumer make an informed purchase.
Marketing & Merchandisers need to easily create landing pages and experiences that will help consumers develop an emotional connection to the brand and optimize the effectiveness of digital advertising and demand generation tactics.
IT teams need solutions that will reduce dependencies on IT and enable business teams to make content updates directly so IT can concentrate on infrastructure and crucial capabilities the customer expects.
In Context Editing: Edit both commerce and content pages in context with our easy-to-use interface and drag-and-drop tools.
Content Creation: Create, preview and refine future shopping experiences in draft mode but in full context to the customer experience.
Commerce & Content Integration: Utilize page layout and management tools combined with our product data integration to serve up shoppable product within a marketing experience.
Automated Workflow: Easily deploy content across dev, stage, and production environments with drag-and-drop tools. Content workflows can be customized to fit your users and business needs.
Scalability & Security: Acquia Commerce easily scales up to ensure your site is smooth sailing, while our commerce-specific security monitoring ensures the safety of your data.
Acquia is the digital experience company. Our digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency. Acquia provides open cloud platform, developer tools and world-class support for Drupal, the open source content management platform that unifies content, community and commerce.
How 3 Retailers Transformed the Customer Journey
The commerce landscape today is vastly different than any we’ve faced before. The customer journey has changed, and with it, the entire industry. Read on to learn how some major brands are keeping up with the rapid pace of digital commerce innovation.
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- Selling the Story: The Content and Commerce Combination