icon of data/graphs with a user symbol in front

Customer Data Management

Better data management and activation.

Use the power of personalization and predictive marketing to launch efficient, targeted campaigns.

images of people on devices cropped by acquia droplets


decrease in website bounce rate


increase in paid social click throughs


return from personalized emails

Read the E-book
Simplifying Website Personalization: A Guide for Developers and Marketers
Acquia CDP Product screenshots arranged in an array of pink acquia droplets in a floral pattern

Democratize Your Data

Automated Audience Segmentation & Activation

Automatically segment your customers with AI. Our CDP uses detailed customer information and preferences to build personalized multi-touch campaigns designed to drive the highest conversion rates possible.

Learn More   Try Acquia CDP Now

Related Resources

Segmentation vs. Clustering

Build or Buy

pink icon of 4 boxes merging into one

Consolidate online, offline, and behavioral data into a single customer view

pink icon of a screen with data and a magnifying glass hover over the last point with a question mark

Access hundreds of analytical insights to anticipate customer behavior

pink icon of a person on the left lniking out to various boxes on the right

Employ advanced segmentation and activation to power more effective campaigns

Acquia Named a Leader in Digital Experience by G2

See the Reviews

Winter 2024 G2 Review Badges
Personalization screenshots arranged in an array of pink acquia droplets in a floral pattern

Optimize Your Messaging

Deliver Meaningful Content

Design relevant experiences for everyone based on data pulled from 360° customer profiles. Display enticing content tailored to each audience member, every time.


Learn More   Try Personalization Now

pink icon of a desktop with two different layouts on either side

A/B test to identify the best content for the proper target audiences

pink icon of a target with an arrow in the middle

Use targeted campaigns to personalize your site’s content for specific visitor segments

pink icon of a speech bubble with a thumbs up in it

Suggest engaging content that appeals to unique audience interests

pink line art of a robot with a computer chip brain

Machine Learning Models in Action

Discover how artificial intelligence and machine learning are transforming digital marketing and how these emerging technologies can be a marketing team superpower.


Machine Learning in Action

Talk to an Expert

Get started with a winning customer data management solution today.