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Customize and Automate

Campaign Studio

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Full-scale marketing automation to give your customers what they need, wherever they need it. Every single time.

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Simplify Campaign Management

Acquia Campaign Studio has everything you need to improve efficiency without complicating campaign management.

Then, as your business scales, Acquia Campaign Factory allows the fast and seamless deployment, management and tracking of multiple Campaign Studio instances.

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Use Cases

Marketing Automation All Star

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Simplify Campaign Management

Build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike. Track leads throughout the entire lifecycle with an out-of-the-box points system or a customized scoring system that works for your business.

 

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Customize Richer Campaign Strategies

Create and edit campaign pages from one place and edit campaigns directly in the platform to deliver personalized content at the segment or contact level.

Learn to Improve Your Campaign Strategy

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Orchestration Marketing Efforts at Scale

Built to be API-first, connect your marketing automation tool with the rest of your marketing suite. It’s never been easier to optimize end-to-end omni-channel experiences for your customers.

Learn More About Marketing Automation

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Build Customized Touch Points

Design each point in the customer journey and replicate the campaign for segments, or personalize for individuals. Use journey automation to be the actioning arm of diverse multichannel, multi-touch campaigns.

 

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See For Yourself


See how Campaign Studio makes it easy manage all your contacts, identify MQLs and make it all easier for marketing and sales

Cox Automotive Testimonial

Customer testimonial from Cox Automotive highlights how Acquia Campaign Studio and Campaign Factory power brand governance and customer data insights.

Watch the Testimonial ↗

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Acquia Named a Leader in Digital Experience by G2

See the Reviews

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Winter 2024 G2 Review Badges
Features

Key Features

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Segmentation 

Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike.

 

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Lead Scoring 

Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business.

 

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Visual Email Builder 

Easy drag and drop design, WYSIWYG editor with no HTML required to go from design concept to creation.

 

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Journey Builder 

Design each touch point in a customer’s journey and replicate the campaign for segments, or personalize for individuals.

 

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Journey Analytics 

Measure results in real-time and continuously adapt and optimize the customer journey to maximize customer satisfaction and lifetime value.

 

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Contact List Management

 Easily manage your contact hygiene, and ensure GDPR compliance and cookie management without the headache.

Tap Into the Mautic Community
The biggest, most active open-source marketing automation community on earth.
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I [have been] using Acquia Campaign Studio [for the] last two years. It is an awesome solution to solve all marketing needs, and the setup was quite easy.

Solution Architect

Enterprise(> 1000 emp.)

Read the Full Review at G2

 

 

Add Ons

Campaign Factory

Scale customer journeys across your entire business.


  • Craft tailored solutions that make templating easy
  • Analyze Results Globally
  • Make Deeper Connections

 

Learn More

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Try a Campaign Studio Sandbox

Sometimes seeing is believing and we’ve got something for you to see
Endless Capabilities for Your Team
Contact Hygiene
Segmentation
Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike.
Lead Scoring
Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business.
Contact List Management
Easily upload, update and/or manage your contacts in one place. Leverage a single view of your customers across channels including interaction history, CRM, online, and offline data.
Campaign Customization
Visual Email Builder
Easy drag and drop design, WYSIWYG editor with no HTML required to go from design concept to creation
Landing Page Builder
Create and easily edit campaign pages all within one platform.
Dynamic Content
Condense email sends by assigning “instructions” to content, so that it automatically adjusts for each contact or segment.
Personalization
Gain relevance by editing your campaigns directly in the platform to deliver personalized experiences for each segment or contact.
Scale and Flexibility
Distributed Marketing
Multi-tenant hosting that allows a master framework to oversee downstream instances.
Golden Templating
Devise the ideal multi-channel campaign in the master framework and implement in every instance.
Integrations & APIs
With an API enabled platform, connecting your marketing automation tool with the rest of your marketing suite has never been easier to optimize end to end omnichannel experiences for your customers.
Customer Journey Design
Visual Journey Builder
Design each touch point in a customer’s journey and replicate the campaign for segments, or personalize for individuals.
If/Then Logic-powered Decisioning
Determine the next best action for each segment for every step along the way.
Multichannel Marketing Hub
Leverage journey automation to be the actioning arm of diverse multichannel, multitouch campaigns.
Customer Journey Data
Journey Optimization
Receive real time insights that enable you to market smarter and make adjustments on the fly.
Journey Analytics
Measure results to ensure your campaigns hit necessary metrics to manage marketing success.
Segment-specific Data
Analyze the results of various campaigns and tactics per unique, defined segments.