Drive Engagement with Data

Personalize marketing, and unlock insights to elevate customer experiences.

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Take Control of Your Data

Improve your marketing strategies and create better customer experiences by using our Customer Data Platform (CDP) to manage your data and uncover valuable insights.

Let Us Help Your Team Help Your Customers

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Digital Marketers: Boost Customer Loyalty

Use what you know about customer behavior to create smooth and connected experiences across all channels.

See how marketers can increase ROI

Marketing Operations: Get a Full Customer Profile

Having a complete view of customer data helps you personalize experiences and make smarter marketing decisions.

See how to activate your data

Data Analytics: Unlock the Power of Proper Data Analysis

Give everyone in your organization access to shared data so they can analyze it effectively both on their own and as a group.

See how to meet customer needs

Read the E-Book

Customer Data Platforms 101: Everything you Need to Know

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Customer Testimonial

"Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs."

Data Analyst

Mid-Market (51-1000 emp.)

Read the Full Review at G2

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Acquia CDP Has Endless Capabilities

Personalized Experiences

Use predictive tools to create personalized content tailored to customer behavior.

Precise Customer Segments

Create customer segments with persona models built from a wide range of variables.

Tailored Action Models

Use recommendation tools to decide the best next steps for groups of customers and individual shoppers.

Centralized Data

Bring all data control into one place to improve efficiency, management, and security.

Deploy Faster

Manage and launch campaigns across your organization from one platform to keep efforts aligned.

GDPR Compliance

Self-service tools for data deletion help meet GDPR, CCPA, and other privacy rules.

Self-Sufficient Campaign Creation

Build campaigns faster by working independently without needing IT or external help.

Data Visualization

Make data visual and easy to use so you can quickly see how resources are used throughout the customer journey.

Unified Platform

Set up a shared, central system to bring data together and build complete customer profiles.

Frequently Asked Questions

What is a Customer Data Platform (CDP) and how is it different from a CRM?
A Customer Data Platform (CDP) collects and unifies customer data from all sources — website, mobile, email, POS, CRM, and more — into a single, persistent customer profile that marketing teams can act on in real time. Unlike a CRM (which primarily stores sales interactions), a CDP captures behavioral and transactional data from every touchpoint to create a 360-degree view of each customer. Acquia CDP enables marketers to use this unified data for hyper-personalized campaigns without relying on engineering resources.

A Customer Data Platform (CDP) collects and unifies customer data from all sources — website, mobile, email, POS, CRM, and more — into a single, persistent customer profile that marketing teams can act on in real time. Unlike a CRM (which primarily stores sales interactions), a CDP captures behavioral and transactional data from every touchpoint to create a 360-degree view of each customer. Acquia CDP enables marketers to use this unified data for hyper-personalized campaigns without relying on engineering resources.

How does Acquia CDP unify customer data from multiple sources?
Acquia CDP uses identity resolution to match and merge customer records across channels — connecting anonymous web visitors to known customers, reconciling different email addresses or device IDs belonging to the same person. It ingests data from your CRM, ecommerce platform, email tools, mobile apps, and offline sources through pre-built connectors and APIs. The result is a single, deduplicated customer profile updated in real time that serves as your organization's source of truth for customer data.

Acquia CDP uses identity resolution to match and merge customer records across channels — connecting anonymous web visitors to known customers, reconciling different email addresses or device IDs belonging to the same person. It ingests data from your CRM, ecommerce platform, email tools, mobile apps, and offline sources through pre-built connectors and APIs. The result is a single, deduplicated customer profile updated in real time that serves as your organization's source of truth for customer data.

Why do marketers need a CDP instead of relying on first-party cookies?
Browser privacy changes, iOS tracking restrictions, and third-party cookie deprecation have made traditional tracking unreliable — a CDP solves this by unifying consented first-party data collected directly from your customers across all channels. With a CDP, you own your customer data independently of any single platform or browser's privacy policies, making your marketing more resilient and privacy-compliant. Acquia CDP helps brands build direct data relationships with customers that don't depend on third-party tracking.

Browser privacy changes, iOS tracking restrictions, and third-party cookie deprecation have made traditional tracking unreliable — a CDP solves this by unifying consented first-party data collected directly from your customers across all channels. With a CDP, you own your customer data independently of any single platform or browser's privacy policies, making your marketing more resilient and privacy-compliant. Acquia CDP helps brands build direct data relationships with customers that don't depend on third-party tracking.

What kinds of personalization does Acquia CDP enable?
Acquia CDP enables segment-of-one personalization at scale by applying machine learning models (propensity scores, churn prediction, LTV modeling, product affinity) to unified customer profiles. Marketers can build dynamic audience segments, trigger personalized email journeys, customize website content, and optimize ad targeting — all without writing SQL queries. Pre-built ML models make advanced personalization accessible to marketing teams without data science expertise.

Acquia CDP enables segment-of-one personalization at scale by applying machine learning models (propensity scores, churn prediction, LTV modeling, product affinity) to unified customer profiles. Marketers can build dynamic audience segments, trigger personalized email journeys, customize website content, and optimize ad targeting — all without writing SQL queries. Pre-built ML models make advanced personalization accessible to marketing teams without data science expertise.

How does Acquia CDP help with GDPR and data privacy compliance?
Acquia CDP is built with privacy-by-design principles, offering consent management, data subject request (DSR) handling, data residency options, and audit trails that simplify GDPR, CCPA, and other privacy regulation compliance. Customer consent preferences captured at any touchpoint are automatically propagated across the CDP so marketing activation always respects each customer's consent status. This reduces the legal and operational burden of managing privacy compliance across a fragmented data landscape.

Acquia CDP is built with privacy-by-design principles, offering consent management, data subject request (DSR) handling, data residency options, and audit trails that simplify GDPR, CCPA, and other privacy regulation compliance. Customer consent preferences captured at any touchpoint are automatically propagated across the CDP so marketing activation always respects each customer's consent status. This reduces the legal and operational burden of managing privacy compliance across a fragmented data landscape.