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Customer Data Platform

Customer Data All in One Place

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Unify customer data from multiple sources into a single, persistent customer ID. Equip cross-functional teams with machine learning insights, powering 1:1 segmentation at scale.

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Unify, Analyze, and Orchestrate Data

Evolve your marketing strategies and elevate customer experiences with centralized data that delivers impactful insights.

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Give Your Customers the Experiences They Want

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Digital Marketing

Turn Customers Into Loyalists for Life

Use behavioral insights to build seamless experiences across multiple channels.


Read the E-Book

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Marketing Operations

Get a 360° Customer View

A better customer data picture improves personalization, giving your marketing strategy and decisions sharper focus.


Read the E-Book

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Data Analysts

Enable Proper Data Analysis

Give your whole organization universal data access to empower proper analyses at individual and aggregate levels.


Read the E-Book

Read the E-Book
Customer Data Platforms 101: Everything you Need to Know


"Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs."

Data Analyst

Mid-Market (51-1000 emp.)

Read the Full Review at G2

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Acquia CDP Has Endless Benefits

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Deliver Personalized Customer Experiences

Utilize predictive models to craft individualized content based on behavioral data.

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Create Laser Precise Customer Segments

Use persona models that create customer segments based on a vast variable pool.

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Uncover New Revenue Opportunities

Deploy recommendation models to determine next best actions for customer segments and individual customers.

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Improve Data Control

Centralize data control for greater efficiency, governance, and security.

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Reduce Operational Inefficiencies

Drive coordinated engagement from a single platform to create and deploy campaigns across your organization.

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Deliver GDPR Compliance

Self-Service Data Erasure improves compliance with GDPR, CCPA, and other data privacy requirements.

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Accelerate Time-to-Market

Reduce reliance on IT or external teams and speed up campaign build time.

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Destroy Internal Silos

Provide accessible data visualization to quickly determine resource allocation across the customer journey.

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Provide a Single Source of Truth

Establish an open and centralized infrastructure to unify data and create 360° customer profiles.

An Asset to Countless Industries

  • Retail
  • Consumer Goods
  • Healthcare
  • Travel & Hospitality
  • Financial Services
  • and more B2B and B2C sectors
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Ready for the Next Steps?

Harness the power of all your data with the only full-function CDP that can provide an accurate customer snapshot.