Blog Article
6 min
3 Machine Learning Models That Will Help Boost Marketing Revenue
See examples of three types of machine learning models marketers can use in Acquia Marketing Cloud to understand the true value of every customer.
Machine Learning
Your marketing engine. With extra horsepower.
Customer-Level Intelligence
Gain deep insights into who your customers are. Power 1:1 customer experiences uniquely relevant to the individual.
Amplify Relevant Marketing
Machine Learning to Power Your Business
Likelihood models, advanced clustering, and recommendations enable marketers to drive the right experience for each customer, at scale.
Understand whether customers are likely to buy, likely to convert, likely to pay full price, and more. Acquia's advanced models accurately identify critical segments of your customers.
Let machine learning do the work of grouping similar sets of customers together, based on patterns in the data. Surface marketing opportunities based on behaviors, personas, seasonality, and more.
Give customers the right recommendations at the individual level. From discounts to next best products, increase conversion with the right offer. You can also give marketers recommendations about which campaigns to run.
Machine Learning Studio
Give data scientists a workbench for creating and optimizing custom machine learning models -- all built on accurate, unified, and enriched CDP data.
Machine Learning Launchpad
Give non-technical marketers an analytical launchpad for understanding business KPIs -- all built from machine learning models, clusters, and recommendations.
Built By Experts
A Proven Approach
Designed by some of the greatest minds in the Machine Learning universe, so teams across your organization can use machine learning successfully—without a degree in data science.
Founded on Expertise
Acquia CDP has used machine learning to power insights for more than 15 years. Combine a proven platform with an easy-to-use interface to empower your teams to be data-curious.
Set Up For your Success
Instead of a black-box approach to machine learning, Acquia makes it easy for marketers to understand what variables impact results, using A/B testing to ensure the data you get is actionable.
Flexible Framework
Adapt as you Go
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Power out of the Box
For a plug-and-play approach, choose from a variety of pre-built predictive models, persona based clusters, and personalized recommendations you can use immediately and easily adapt to your needs.
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Increase relevance with Fuzzy clustering
With fuzzy clustering, your customers can be grouped into multiple machine learning segments to maximize campaign effectiveness and audience reach.
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Build for your Needs
Use your Machine Learning framework like you're following a recipe. Configure models, clusters, and recommendations to ensure you're using the right blend of tools for your business.
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You're in Control
The power's in your hands. Create your own custom models and feed them into Acquia CDP to generate meaningful insights that drive your digital initiatives.
Scaled for your Business
Big Data Done Differently
Acquia's powerful CDP does the work for you using a series of model outputs that generate smarter, faster, and more effective insights at any scale.
A Billion Predictions a Day
Literally. Across all of our clients, our framework draws from an incredible number of data sources with auto-scaling built in, so you can leverage machine learning without limits.
Data's Greatest Hits
Powered by big data technology like Python, Apache, MLFlow, and Qubole, our ML framework gives you strong analytics over spans a range of brands and industries.
A Complete Insight Engine
Sync your data across the entire Marketing Cloud, with model outputs that support every use case. Acquia CDP communicates with all your tools to help you segment, analyze, and strategize.
The Human Side of ML
Stronger Relationships
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Make Deeper Connections
Use machine learning to make your interactions more human. With a model that analyzes data at every touchpoint of the customer journey, you can grow your relationships with existing customers, and quickly connect with new ones.
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See What's Coming Next
Use predictive analytics to anticipate your customer's next step, so you can create a more relevant experience, rooted in empathy and powered by customer insights.
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Machine Learning Empowers People
When you feel more confident in your insights, you take more decisive action. Our ML platform helps create a culture of confidence and curiosity, so you can make decisions faster, maximize impact, and increase the power of your data.
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Grow Through your Organization
Foster an organizational culture built on data science, not just data alone. So you can drive a better experience for your customers, and take your business into the future.
Power Customer Intelligence
Intelligently segment audiences for analysis and personalization based on a single view of the customer
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Use Cases - Acquia CDP
Sift through data quickly to generate real, concrete insights that help you connect with customers.
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Personalization
Deliver relevant experiences to your customers that drive engagement, conversion, and loyalty.
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Campaign Studio
Easily orchestrate entire customer journeys across touchpoints for an omni-channel marketing experience.
Trusted Brands
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125% increase in conversion rates
Outdoor apparel and gear retailer Moosejaw turned to Acquia Customer Data Platform to lead the venture into advanced personalization.
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6x improvement in sms conversion rates
White goods manufacturer Arcelik turned to Acquia CDP to marry its disparate data endpoints into a single customer view.
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1,500% increase in direct mail responses
With an online store and brick-and-mortar locations, Sun & Ski Sports needed to streamline its multichannel customer targeting. Acquia CDP delivered.
