Acquia's Customer Data Platform

Harness the power of all your data with the only full-function CDP that can provide an accurate customer snapshot.

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Additional Info
Watch Acquia CDP (Customer Data Platform) on YouTube.


Consolidate customer data into a single customer view

Integrate disparate sources of customer information with a single solution that allows teams to collect, store, analyze, and share customer data across your organization.

Create more engaging customer experiences with data 

Acquia Customer Data Platform is the only solution that lets you see, measure, and engage with your customers seamlessly across all channels. Accurately predict customer behavior in real time and deliver personalized experiences across any channel.

Minimize data privacy risks 

Combine zero-party customer data with first-party behavioral metrics to create a single view of your customers —without compromising privacy or security. Manage where your customer data resides with built-in controls that ensure GDPR compliance.


improved conversion rates


return on investment


improvement in incremental net profit per name

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[With Acquia CDP], we can create highly customized messages for our customers that encourage omnichannel engagement — which we've found to be the single best predictor of return customers and higher lifetime value.


Alec F

Data Analyst, Sun and Ski