Likelihood to Buy
Predict near-future repeat purchasing behavior based on past transactions as well as email and browsing behavior. Aim your marketing activity at those with a high purchase probability.
Likely to Pay Full Price
Predict the degree to which a customer is likely to purchase a product without a discount. Avoid cannibalizing margins by offering discounts to those who would buy without them.
Predictive Lifetime Value
Predict the expected revenue or margin associated with a particular customer in the next 12 months. Easily and accurately identify your VIP customers and create targeted campaigns.
Likely to Churn
Identify at-risk customers, particularly those who are becoming less likely to buy over time. Create win-back campaigns focused specifically on customers you are most likely to lose
Likelihood to Engage on Email
Predict the odds that a customer will open an email, click on a link, subscribe to a newsletter, join a mailing list or otherwise opt to engage with your brand.
More about Acquia Customer Data Platform
Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.
Let Machine Learning do the work for you. By naturally discovering patterns and automatically grouping them together, our ML takes the guesswork out of segmentation.