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Predict Marketing Performance

Predict how customers or potential customers will react to your campaigns and identify key audience segments across channels

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Likelihood to Buy

Predict near-future repeat purchasing behavior based on past transactions as well as email and browsing behavior. Aim your marketing activity at those with a high purchase probability.

Likely to Pay Full Price

Predict the degree to which a customer is likely to purchase a product without a discount. Avoid cannibalizing margins by offering discounts to those who would buy without them.

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high value customers

Predictive Lifetime Value

Predict the expected revenue or margin associated with a particular customer in the next 12 months. Easily and accurately identify your VIP customers and create targeted campaigns.

Likely to Churn

Identify at-risk customers, particularly those who are becoming less likely to buy over time. Create win-back campaigns focused specifically on customers you are most likely to lose

Know your Customers
email marketing features

Likelihood to Engage on Email

Predict the odds that a customer will open an email, click on a link, subscribe to a newsletter, join a mailing list or otherwise opt to engage with your brand. 

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More about Acquia Customer Data Platform

Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.

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ML Clusters

Let Machine Learning do the work for you. By naturally discovering patterns and automatically grouping them together, our ML takes the guesswork out of segmentation.

Explore Machine Learning

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