E-Book

Artificial Intelligence and Customer Analytics: A Guide for Marketers

Marketing is increasingly data-driven. Artificial intelligence helps transform data into an immensely valuable and strategic asset for marketers.
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The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — especially those tools leveraging machine learning.

Machine learning can have a profound impact on customer experience across every step of the customer journey. To help marketers harness the power of machine learning, this e-book will provide:

  • An overview of three high-level problems machine learning can address
  • Specific use cases of applying machine learning to marketing 
  • Recommendations for how marketers can take advantage of machine learning, including data management and marketing tools

Download your copy of "Artificial Intelligence and Customer Analytics: A Guide for Marketers" today.

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