Image
![Acquia TV Logo](/sites/default/files/styles/wysiwyg_small_logo_desktop/public/media/image/2024-01/Acquia%20TV%20Logo_ACOM_0.png?itok=7iPJihWf)
Freedom to Be a Difference Maker
Our Partners from CI&T been able to use Acquia CDP to harness data and better define customer journeys.
![Stylized Graphic of a screen showing an Acquia TV video with the CI&T logo](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/ACOM%20ATV%20Graphic_CDP%20Use%20Case%20Hero.png?h=03155992&itok=C_Bzpq2e)
![Stylized Graphic of a screen showing an Acquia TV video with the CI&T logo](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/ACOM%20ATV%20Graphic_CDP%20Use%20Case%20Hero.png?h=03155992&itok=C_Bzpq2e)
![Stylized Graphic of a screen showing an Acquia TV video with the CI&T logo](/sites/default/files/styles/flex_header_desktop/public/media/image/2024-02/ACOM%20ATV%20Graphic_CDP%20Use%20Case%20Hero_Mobile.png?h=4362216e&itok=-ODJydKT)
Case Studies
Acquia CDP in Action
![pink to navy gradient with acquia droplet line art](/sites/default/files/styles/content_grid/public/media/image/2022-09/Frame%20400986_1.png?h=77bd74cd&itok=b28Q-nJZ)
![teal to navy background with droplet icons](/sites/default/files/styles/content_grid/public/media/image/2022-09/Frame%20400987.png?h=77bd74cd&itok=laWII3Jm)
![line art acquia drop up and down on a navy to blue background](/sites/default/files/styles/content_grid/public/media/image/2022-09/navy%20to%20blue%20inverse%20gradient%20pattern.jpg?h=b16dfd60&itok=ndjmET5C)
Customer Data From Every Angle
![Acquia CDP Product screenshots arranged in an array of pink acquia droplets in a floral pattern](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2023-03/Customer%20Data%20Management_CDP.png?h=7ffced86&itok=5l9jn0OU)
Build a Complete Customer Profile
Build data-based customer profiles and give teams tactical customer knowledge in real time.
![Acquia CDP product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-09/Acquia%20CDP_Use%20Case%202_1_1.png?h=0ead8900&itok=G_0ciuzC)
Deliver Accurate and Actionable Insights
- customer behaviors and what is driving them
- what makes a VIP
- how long is too long for a customer to be inactive before I should become concerned
- and more!
![Acquia CDP product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-09/Acquia%20CDP_Use%20Case%203_1_1.png?h=6ba7b2c7&itok=LOr6QWmk)
Minimize Privacy Risks
Eliminate data risk by providing a single source of truth for customer data. Acquia CDP is GDPR/CCPA compliant and offers clients the ability to execute customer's right-to-be-forgotten requests directly in the CDP platform.
![Acquia CDP product screenshots](/sites/default/files/styles/text_with_floating_image_desktop/public/media/image/2022-09/Acquia%20CDP_Use%20Case%204_1_1.png?h=6ba7b2c7&itok=tYvgvZHo)
Optimize Customer Experience
Acquia enables businesses to deliver personalized experiences through machine learning insights, identifying the next best channel to engage each customer, the most relevant product recommendations, and the optimal timing for delivering targeted messages.
Clickable Demo
See For Yourself
![Pink Award in droplet icon](/sites/default/files/styles/content_grid_56px_width/public/media/image/2022-09/Frame%20400981.png?h=69fbeffc&itok=zPWvfbNt)
![pink doc icon in droplet](/sites/default/files/styles/content_grid_56px_width/public/media/image/2022-09/Frame%20400982_0.png?h=69fbeffc&itok=betug4UW)
Resources
Take a Deeper Dive
![navy to blue gradient with resource center icon](/sites/default/files/styles/content_grid/public/media/image/2022-09/Resource%20Center%20Background.jpg?h=8119341f&itok=lwpPXhdN)
![blue parallelograms](/sites/default/files/styles/content_grid/public/media/image/2022-09/Resource%20Background_Blue%202.jpg?h=0b636260&itok=To4o-0b-)
![blue parallelograms](/sites/default/files/styles/content_grid/public/media/image/2022-09/Resource%20Background_Blue%202.jpg?h=0b636260&itok=To4o-0b-)