E-Book

Machine Learning Models in Action: Making AI Easy for Marketers

Machine learning helps marketers predict customer behavior, understand customer personas and personalize experiences.
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Machine learning is one of the most powerful tools in a marketer's arsenal. It can influence and improve marketing performance by predicting customer behavior, providing a more refined understanding of customer personas and enabling one-to-one personalization. And it can do all of this at a scale and speed that is impossible for humans to achieve.

In this e-book, you will learn about the machine learning models marketers are using today to optimize their efforts and derive tangible benefits. For each ML model we walk through, we share an example use case and results. At the end, you'll see why these brands empower their marketers with configurable, user-friendly machine learning tools.