MACHINE LEARNING CLUSTERS
Advanced Segmentation Through Customer Clustering
FUZZY CLUSTERING
Only Acquia provides fuzzy clustering, enabling customers to belong to more than one cluster for segmentation. This increases the accuracy of machine learning segments while expanding the audience size.
Product-Based Clustering
Separate customers who only buy one type of product, brand, or category. Learn which types of products your customers are likely to engage with.
SEASONAL CLUSTERING
Identify cohorts that exhibit seasonal buying behavior -- without having to rely solely on geographical data or past purchase history. Target the right customers at the right times with the right offer.
Behavioral Clustering
Group customers into homogeneous clusters based on buying behavior, including recency of purchase, frequency of purchase, average order value and predicted (or actual) lifetime value.
More about Acquia Customer Data Platform
Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.
Machine Learning RECOMMENDATIONS
Take personalization to the next level by relying on our Machine Learning to surface 1:1 suggestions for your next message, offer, or even discounts that are likely to convert.
