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Find Your ‘Aha!’ Moment at Acquia Engage 2015 Digital Business Conference

I had a call recently with a digital leader at a Silicon Valley tech giant, who said something to the effect that “until a year or two ago, I really didn’t realize the vast number and size of companies using Drupal.” He’s gotten over his surprise, as he now directs one of the largest customer support communities in the world powered by Drupal on the Acquia Platform. Everyone who’s “new to Drupal” has their own aha! moment. Perhaps it’s when you discover that sites like GE.com, Pfizer.com, and TeslaMotors.com all run on Drupal. Or you learn Weather.com, one of the top-traffic sites in the... More

Acquia Raises $55 Million Series G

Today, we're excited to announce that Acquia has closed a $55 million financing round, bringing total investment in the company to $188.6 million. Led by new investor Centerview Capital Technology, the round includes existing investors New Enterprise Associates (NEA) and Split Rock Partners. We are in the middle of a big technological and economic shift, driven by the web, in how large organizations and industries operate. At Acquia,... More

The Fourth Digital Experience Government 'Must': Omnichannel

Government agencies have historically delivered digital experiences to citizens that are cumbersome and disjointed. Until recently it’s been an inherent, if not necessary, business trait given the information, data, and transactions shared between governments and citizens. There are more rules and regulations dictating what a government organization can and can’t do than apply to other industries, which has often been a barrier to delivering the kinds of digital experiences that citizens have in their everyday lives, and now expect from their governments. To meet those expectations, and the... More

Acquia Engage Pre-Conference Sessions and Supporting Movember

Happy September, folks! It took a while for the sweltering summer weather to melt away, but this week the air has changed, and that distinct fall feeling is back. And do you know what that means? Engage is right around the corner! In just one month, we’ll be hosting our great keynote speakers, some killer content sessions, and an evening of music mastery with Aloe Blacc... More

Yes, Your Web Content Management System Should Run in the Cloud

Forrester Research recently published a report titled Should Your Web Content Management System Run In The Cloud? Download it here for free from Acquia. According to Forrester, the cloud Is finally coming to Web Content Management systems. It’s true that nearly every web content management vendor now offers their product via some form of cloud delivery. But it’s important to looking beyond the simple cloud label to understand how vendors support the cloud. There are three common cloud deployment patterns: Cloud hosting The most common way... More

Mobile Commerce: Making the Most of Mobile Context

Delivering excellent mobile commerce experiences is not just about mobile-friendly design, but also about mobile context – the right experience at the right time given what you know about the customer. In some cases, this is a unique experience to the mobile visitor. Mobile’s role in the buying journey While it’s not possible to predict every mobile visitor’s intent and stage of the buying process, there are clues you can use to tailor the experience. Referral Source Did the visitor arrive via an email... More

How Acquia is addressing the explosion of sites

I believe that the "digitalization" of the world is a "megatrend" that will continue for decades. On the one hand, organizations are shifting their businesses online, often inventing new ways to do business. On the other hand, customers are expecting a better and smarter user experience online. This has led to two important sub-trends: (1) the number of sites an organization is creating and managing is growing at a rapid clip, (2) so is the underlying complexity of each website. Forrester Research recently surveyed large enterprises about their website portfolio and found that on average... More

Mobile Commerce: Responsive, Dynamic or Hybrid Design?

It’s clear that mobile matters, and mobile-friendly websites are table stakes. But what is the best approach for mobile commerce? Death of m.dot In the early days of mobile-targeted web design – circa 2009, mobile domains (m.dot or .mobi sites) were the norm. Home pages were nothing more than a list of menu links. Some sites, like Best Buy, offered only search tools and store locators with no browse navigation, product photos or checkout functionality. Mobile platform vendors like Usablenet, mPoria, and Digby powered over 80 percent of these early m-commerce sites, while the remainder were... More

Cracking Mobile Commerce Myths

There’s no question: Mobile commerce matters. In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent of all... More

Giving back and making money

It's not easy to build an Open Source software company. Canonical recently has made a change to its intellectual property policy. The new policy prevents developers from distributing altered binary versions of Ubuntu. Users are still allowed to distribute unaltered Ubuntu freely, but if they make changes to Ubuntu, Canonical wants developers to either go through a review process or remove all references to Canonical trademarks, Canonical logos, and proprietary software and recompile the Ubuntu archive... More

Digital Experience Government Must #3: Implementing Personalization

Personalization for Government: Where to Start The first steps of creating a personalization strategy involve observing your users and collecting basic user data. If you can find out basic demographic information, and a basic browsing history (both on your site and across the web), then you’ll start to understand not only what types of people are visiting your website, but why. Once you have enough background information, you can start to implement some personalization initiatives, like... More

Why Engage? A Skeptical Acquian's Change of Heart

We hosted our inaugural digital customer conference, Engage, in the fall of 2014. The event brought more than 500 customers, Acquians, partners, and other attendees together for three days of content-packed sessions, keynotes, and some crazy musical fun. Since the event went so well in its first year, we decided to do it again. With the prevalence of conferences focusing on digital these days, it’s challenging to convey the unique value of a particular event. What’s the special value of this event? Why should business executives pay for... More

Your CMS is on Fire. How Burning Platforms Kill Your Digital Strategy

Remember the web content management systems of yore… TeamSite, Vignette, Percussion, RedDot, Stellent, Interwoven, Sharepoint, Tridion, Fatwire. Are you using one of them? Many even using a couple of them? We call these “burning platforms”, and unless you put out the flames, your digital strategy is going nowhere while you continue to use them. It’s pretty clear that every organization is going through the journey of digital transformation, and web content management remains a foundational technology. Gartner says that “web content management remains a vibrant and growing market, fueled by... More

Digital Experience Government Must #3: Privacy and Personalization

Personalization of user experience will be the next major paradigm shift in government IT. Imagine a strong hurricane is about to affect your region. You, like many people, are not as prepared as you could be. The storm is projected to make landfall within the next week and you start to go into panic mode about your lack of preparation. You have questions, too, about your flood insurance, FEMA, evacuation, and your children and pets. The TV news suggests online resources like Ready.gov, and you take some time on your lunch break surfing around... More

Acquia Engage 2015: Digital Marketing Sessions Sneak Peek

Digital Innovators. Digital Transformers. Digital Marketers. What do all of these digital masterminds have in common? They’ll all make an appearance at Engage 2015! We’ve already let you in on the deets for some Digital Innovation speakers, and some Digital Transformation speakers, but we’ve still got one talk track left. Digital Marketers. I’m one of those, and my team is full of them. While I might be partial, I see digital marketing teams as an absolutely essential part of this new digital landscape we’re all a part of, and I don’t... More

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