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Acquia and Drupal helped save Cisco $400 million USD

At Acquia Engage, our annual customer and partner conference held last week, Cisco's Jamal Haider spoke about the tremendous savings ($400 million USD!) that came from building its support community on the Acquia Platform and Drupal. The company transformed its support organization into a valuable self-service portal for customers, leading to a 77% deflection rate for customer service calls. Using Cisco's support community, customers can access detailed, multilingual technical information on all of the company's products and services, including... More

Personalize, Simplify… and Don’t Be Creepy: Lessons from Engage 2015

This week, Boston was the scene of Acquia’s second annual conference for customers and partners: Acquia Engage. It brings together digital executives and leaders from many of the world’s leading brands, higher education, and the public sector. The central theme? You can’t afford to annoy your customers with over-aggressive campaigns and untargeted, one-size-fits-all content. Understand your audience and deliver experiences at the right time in the right context. In all, more than 600 people attended the two-day event. Acquia customers were centerstage, and the opportunities to learn and... More

Announcing Acquia Content Hub

The explosion of content continues to grow. With more and more organizations managing multiple sites and digital channels, the distribution of content is increasingly difficult to manage. Content can easily become siloed in different sites or platforms. Different data models make it challenging to access, update, and replicate content changes across your sites. Today, we're excited to announce Acquia Content Hub, a cloud-based content... More

WPP-Acquia Alliance: a milestone for Drupal

Today Acquia announces the WPP-Acquia Alliance, a global partnership with the world's largest communications services company. This isn't just a milestone for Acquia -- I believe it to be significant for the Drupal community as well so let me tell you a bit more about it. WPP is a marketing company. A very, very large marketing company. With more than 188,000 people in 112 countries, WPP's billings are nearly $76 billion USD and... More

The Evolution of Media Company CMS Platforms: Third Party Integrations

In the last part of our series, we reviewed a 2011 Adweek report on the CMS selections of major media companies. Beyond media industry business changes like mergers, and corporate spin offs, why has there been so much CMS change since a 2011? One major reason: a media company CMS platform must allow for many more integrations than just a few years ago. Integrations include technology systems... More

As Drupal 8 Launch Nears, Enterprise Adoption Takes Shape

Drupal 8 Release Candidate 1 is out, meaning general availability of Drupal 8 isn’t far behind. Existing Drupal users are eagerly gearing up to take advantage of the next-generation Drupal platform, of course, but it’s much bigger than that. Enterprises heading toward new web content management and digital experience projects are aligning with D8 – and some are already going live with new projects built on Drupal 8. Take Manhattan Associates, a B2B software technology provider, whose rollout of a new digital experience this year based on... More

Past and Present: The Evolution of Media Company CMS Platforms

Part 1: An Introduction to Media Industry oriented CMS Platforms It’s part of my job to evangelize Drupal to media entertainment and publishing companies, and identify opportunities where Acquia and Drupal can increase the content management system (CMS) market share in the media industry. The first step I take to achieve this goal is to better understand the leading competitors. To do that, I can look at Gartner's analysis to examine leaders in the web content management space (Gartner, Magic Quadrant for Web Content Management... More

Acquia Engage Partner Sponsor, Phase2, on Drupal 8

With Acquia Engage 2015 just days away, it's all Engage all the time at Acquia headquarters. In the midst of juggling many moving parts, finalizing logistics, and getting really excited for a big week ahead, I wanted to take a moment to share some great new Drupal 8 content from one of our partners, and Engage sponsors, Phase2. Phase2 is a recognized leader in open technology. They design and build some of the most trusted websites in the world with a focus on Content, Collaboration, and Experience. Organizations like RedHat, The... More

Customer Success: The Driving Force Behind Your Business

Long before brands were able to use the internet, social media, video conferencing and any other form of digital communication to interact with their customers, there was the door-to-door salesman. You know the type. The overly-friendly person trying to sell a product under any means possible, with one thing in mind: sales targets. Fast forward 50 years, and the focus has shifted from thinking you know what your customers want, to actually asking them; and, particularly in the SaaS industry, involving them in the innovation process. Nowadays, customer success shouldn’t just be a buzzword, it... More

Avoid Vendor Lock-In with an Open Cloud Platform

Last thing I remember, I was Running for the door I had to find the passage back To the place I was before "Relax" said the night man "We are programmed to receive You can check-out any time you like But you can never leave!" The rise of cloud and software-as-a-service(SaaS) has changed how organizations buy and use enterprise software. The balance of power has shifted away from the big enterprise software companies selling expensive perpetual software licenses to nimble SaaS companies who can better align value to customer success. SaaS vendors need to continue to renew their customers... More

How To Meet Content Demands: Why Bidirectionality Matters

Digital has empowered consumers; the ease and availability of information has never been greater. Consumers no longer wait for brands to tell them what to do or what to buy; they seek out what they want to know. They trust user reviews over marketing messages, and they are quick to call you out on everything from false claims to insincerity. If brands want to reach customers, they need to recognize how savvy their audience has become by making sure every piece of content provides some kind of value. Content needs to be relevant to their interests, needs to be in the right tone, and needs to... More

The Fifth Digital Experience Government 'Must': Cultural Support

What is cultural support? Cultural support is an integral part of creating a cohesive work environment, and successfully implementing major change in an organization. It lays the groundwork upon which a collaborative, communicative, efficient team can be built. But what exactly is cultural support? I define it as having the right buy-in and the right loud voices advocating for change inside of an organization. In my experience, most government agencies have a lot of silos. There are IT groups responsible for operations, support groups responsible for communications, and public affairs... More

How to Make the Right Multisite Decision

Gone are the days when organizations can rely on a single online presence; the availability of omnichannel opportunities has paved the way for companies to build their digital strategy on a multitude of websites. Forrester Research recently surveyed technology, marketing, and business decision-makers about the state of their current digital portfolio and found that organizations on average manage 268 web and mobile properties across a... More

Find Your ‘Aha!’ Moment at Acquia Engage 2015 Digital Business Conference

I had a call recently with a digital leader at a Silicon Valley tech giant, who said something to the effect that “until a year or two ago, I really didn’t realize the vast number and size of companies using Drupal.” He’s gotten over his surprise, as he now directs one of the largest customer support communities in the world powered by Drupal on the Acquia Platform. Everyone who’s “new to Drupal” has their own aha! moment. Perhaps it’s when you discover that sites like GE.com, Pfizer.com, and TeslaMotors.com all run on Drupal. Or you learn Weather.com, one of the top-traffic sites in the... More

Acquia Raises $55 Million Series G

Today, we're excited to announce that Acquia has closed a $55 million financing round, bringing total investment in the company to $188.6 million. Led by new investor Centerview Capital Technology, the round includes existing investors New Enterprise Associates (NEA) and Split Rock Partners. We are in the middle of a big technological and economic shift, driven by the web, in how large organizations and industries operate. At Acquia,... More

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