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How To Build a Personalization Dream Team

Customers expect a personalized shopping experience, and leading retailers who’ve incorporated personalization are reaping huge benefits. In fact, brands that have effectively implemented personalization strategies are seeing anywhere from a 7.8 percent increase to a 21 percent increase in conversions. Done right, personalization can pay major dividends, but to implement a personalization strategy that will create the greatest returns, you need... More

Acquia U Admissions Open for June Session

Coming off of a very successful re-launch of their unique Drupal talent incubator program, Acquia is actively recruiting students for the June session of AcquiaU. During the 14 weeks of intense hands-on learning, students are exposed to a three-track learning curriculum. Content includes Drupal and related web tools and technology, Acquia products and services, and skill development in leadership, communication, team building, and best practices in code review, Agile, and customer engagements. Participants are exposed to formal and informal learning through class lectures and workshops,... More

Increasing our Commitment to Higher Education: University Relations Program

Career services offices at colleges and universities understand the significant value that internships have when it comes to helping their students find jobs. Simply, as this Forbes article points out, internships offer as direct a path to a full-time job offer for college graduates as does any other pursuit. In fact, according to the survey backing up this article, college interns have a 7 out of 10 chance of being offered a full time job by the company... More

Sites that Cannot Fail—Forecasting the Big Storm

Sometimes we can’t plan for it. Sometimes we have a moment’s notice. Other times it’s our most anticipated day of the year. No matter the situation, every organization has experienced a time when their digital properties could not fail—or the business impact would be devastating. In this blog series, we’re showcasing what it meant for three of our largest customers to have a site that could not fail. We’ll highlight both business and technical preparation, continuous improvements, platform insights, and the importance of always listening to those providing feedback on the experience. The... More

Drupal is fun to use - meet Karen Grey

Drupal is more fun - meet Karen Grey I sat down with Karen Grey at Drupal Camp Brighton 2015 to find out more about who she is and what she does with Drupal. I apologize for taking her out of the code sprints for that time! Since we spoke, Karen has taken on a position as Senior Drupal Developer at i-KOS in their Brighton office. During our conversation, we touch on the difference between early Drupal 6 and working with Drupal 7 now, how public contribution helps companies build their reputation and build passion and excitement in employees, Drupal's... More

Stop Calling Personalization ‘Creepy’

If there is one trend that I can’t stand right now, it’s calling personalization “creepy.” Writers, industry insiders, digital marketers, I implore you: Cut it out. You’re giving the word creepy a bad name. Maybe growing up in a historical little New England town filled with old homes and ghost stories makes me a little protective of the word creepy. Maybe it’s that I’m a big fan of Tim Burton (his earlier work) or that every time you say it, I get either Radiohead and/or TLC stuck in my head. Either way, leave creepy alone. Creepy by definition means causing an unpleasant feeling of fear... More

5 Questions to Ask Your Drupal Cloud Provider About Support

Where to host your website is a big decision. Don’t rush it. Any cloud hosting provider you consider expects many questions. Add these to your list. 1. If I’m having trouble with my site, will you advise me on how to find and fix the errors? With Acquia, you get holistic end-to-end support for your entire environment, including the infrastructure, platform, and application. We assess, diagnose, and resolve issues regardless of origin. When an infrastructure or platform issue has been detected, we fix it. We have the ability to tune nearly 40 infrastructure parameters, such as cache size,... More

Creating Personas vs. Customer Segments: What’s The Difference?

Developing personas and segments is a critical step in creating a personalization strategy for your business. The words persona and segment have often been used interchangeably to group and define the characteristics and profiles of customers, but the truth is the words mean two different things, and the distinction is an important one. Segments help to forecast market interest for a product or service, while Personas help to understand the emotional and behavioral triggers behind individual customers within that market. Used together, they can act as a powerful complementary set of... More

Drupal 8 Will Make a Huge Difference in Development for 2015

The Drupal Community is supported by an active and diverse group with more than 1,136,828 Drupalers in 229 countries speaking 180 languages. The launch of Drupal 8 is going to be more than just a new software iteration, it will provide over 200 new features and improvements. So let’s take a moment and look at how Drupal 8 will impact development in 2015. What makes Drupal 8 special? There are a variety of advanced technologies that make Drupal 8 significantly more adaptable to use cases than before, but really two improvements stand out. First... More

The Key to a Successful Marketing Strategy is an Open Approach

For marketers, the number of marketing tools available in today’s digital landscape is just as overwhelming as it is beneficial. These options help make you a more efficient marketer and provide the customer with a better digital experience. But at the same time, how do you narrow down what’s right for your business? How do you try something new that seems like it might be a good fit? How do you keep up with what’s new and what’s next? Whether it’s the Marketing Technology Landscape... More

How the Apple Watch Changes Web Content Management

This morning, I set my alarm at 3am ET and ordered a shiny, magical new Apple Watch. The Apple Watch is the first new product from Apple since Steve Jobs passed away. It’s an important new product for Apple, as they continue to look for ways to expand revenue beyond the iPhone. “Smart Watches” aren’t new, but as Apple always does, they are taking an emerging category and bringing it to the mass consumer market. Apple has positioned the watch as “an intimate and... More

Cross-Channel Browsing Behaviors of the Modern "Fauxsumer"

“I love the smell of commerce in the morning!” ~ Brodie, Mallrats In 1995, Mallrats depicted the teenage world encapsulated in a shopping mall. Breakups, makeups, and even an unprovoked attack on the Easter bunny – it all happens in the mall. In 1995 that’s where all the cool kids went on a Friday night. Fast forward to 2015, 20 years later. The New York Times recently posted a blog asking teenagers if the mall is still an important part of teen... More

PHP: The entire world is your development team – Beth Tucker Long

PHP: The entire world is your development team – Beth Tucker Long Beth Tucker Long, PHP Developer and Advocate at Code Climate, and I got in front of my cameras at the 2014 PHP World conference and got to talk about her history and priorities in development, PHP, and open source; her welcome into the PHP community, the culture of sharing and teaching in PHP, her work and the mission of Code Climate ... including how she got hired as a Perl programmer right out of college... More

Redefining Commerce, April 2015: Firebox, ‘Not For Everyone’

So far in our Redefining Commerce series, we’ve focused on visually beautiful websites that blend content and commerce seamlessly. But Firebox.com is a new breed of commerce site. As their tagline suggests, it’s “not for everyone.” It pushes every boundary, and isn’t scared to be offensive or off-color, with products like Super Magnetic Thinking Putty, an electric blue substance that is... More

Closed-Loop Marketing – Or Just Closed?

“Digital transformation” is a big phrase that scares marketers and IT people alike, because it hints at the need to rip out all of your old stuff – technology, processes, maybe even people – in favor of cutting-edge replacements. This transformation trend is gaining steam in marketing, where some vendors are promoting all-encompassing, cloud-based marketing suites that promise seamlessly integrated content management, marketing automation, analytics and other tools. The goal is the long-desired “closed loop” that ties digital marketing investments more closely to outcomes. The problem with... More

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