Customer Data Platform - Features

Your marketing pulse

How to create smarter marketing: Break down data silos and generate rich insights with the power of machine learning.

Acquia Data Model

Ingest data from multiple sources and standardize it into one format you can use across the entire CDP. It's how insights are made.

Identity Resolution Engine

Create a 360-degree customer profile to get more accurate insights and more effective campaigns. It's your single source of truth across your business.

Analytics

An easy-to-use interface to help foster a data-driven culture across your organization. Empower your teams to work with data to create richer customer experiences.

Interactive Queries

A built-in SQL query editor that gives you access CDP data and move seamlessly between reports and queries.

Snowflake Data Sharing

Extend your data capabilities. Upgrade your business intelligence and share data from external BI systems without having to call IT.

Cohort Analysis

Put more power in the hands of your marketing department. Define cohorts, analyze performance and get the insights you need to drive business decision-making.

Machine Learning

An insight engine that can help you turn data into action. More a-ha moments mean more robust experiences for your customers—and that means more engagement.

COVID-19 Dashboard

How is COVID-19 affecting your business? Find out fast with over 40 pre-built dashboards to help guide you through the constantly-changing landscape.

Distributed Marketing

Deploy your marketing efficiently and effectively, and connect with customers where they are to build more meaningful connections at scale.

Acquia CDP's Top Features

Acquia CDP drives business revenue by boosting customer lifetime value through the following key capabilities.
Identity Resolution Get a 360-degree customer profile unified from data sources across your business to boost marketing revenue.
Analytics Get actionable insights through visual reports and ad-hoc analysis. Empower all teams with direct data access.
Machine Learning Reveal key insights and create relevant experiences for customers with the predictive power of AI.
COVID-19 Analysis Dashboard Learn how COVID-19 is impacting your business with over 40 dashboards that reveal trends and opportunities.
Cohort Analysis Give marketers self-service access to cohort-driven insights so they can make business decisions to boost ROI.
Interactive Queries Use Acquia Interactive Queries' built-in SQL query editor to directly access unified CDP data -- without IT.
Snowflake Data Sharing Leverage trusted CDP data within your own analytics and BI systems. No ETL required. Just jump in and use it.
Acquia Personalization Integrated Data Power personalized website experiences with Acquia CDP’s powerful machine learning and advanced segmentation.
Acquia Campaign Studio Integrated Data Build high-impact customer journeys and email experiences with Acquia CDP’s machine learning and segmentation.
Real-Time Connectors Connect data to 3rd party systems to collect, unify, and segment data for insights and activation in real-time.