Democratize data across your organization through visual, easy to use dashboards, reports, and ad-hoc analysis. Empower all teams with access to data that's easy to understand—and put to work.
Insights from accurate, unified data
Acquia CDP compiles data from all sources into a unified record to generate usable, accurate analytics in real time. The CDP uses the data to generate actionable insights that drive your marketing forward.
The right insights for the right teams
Give marketers, executives, data scientists, analysts, channel associates, customer service representatives, and more direct access to insights built on unified, trusted data.
Get insights the moment data flows in
Acquia CDP ingests data using the Acquia Data Model, which ensures that as new feeds, configurations or attributes are added, data is in a format that is instantly harnessed for analytical insights and action.
Future-proof your business
Foster the evolution of your business, and support it with data. Acquia CDP provides hundreds of out-of-the-box summaries for instant insights, and is also metadata-configurable, so you can easily calculate metrics from any transaction or event data.
See how COVID-19 Affected your business
Acquia CDP provides over 60 dashboards and reports that reveal important insights about how your business has been impacted by COVID-19, such as how effectively customers have migrated to digital only experiences.
ML insights Across All Analytics Solutions
Segment customers with supervised machine learning models that predict customer events such as purchase, subscription, and engagement, and with unsupervised models that group customers together based on interest and behavior.
Making Business Intelligence more intelligent
Acquia CDP is the only customer data platform that gives data scientists full SQL access to CDP data through an easy-to-use, browser-based query editor. Acquia Interactive Queries uses the same data source as Acquia Analytics, letting you easily toggle between both applications.
More about Acquia Customer Data Platform
Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.
Empower marketers and equip them to define cohorts, analyze performance, and get self-service business insights. Rather than depending on IT resources and data availability, marketers can get the insights they need to drive business decisions.