Harness Insights from Accurate, Unified Data
Gain actionable business intelligence based on Acquia CDP's unified customer database through visual, easy to use dashboards, reports, and ad-hoc analysis.
Gain Instant Insights as Soon as Data Flows into Acquia CDP
Acquia CDP ingests data using the Acquia Data Model, which ensures that as new feeds, configurations or attributes are added, data is in a format that is instantly harnessed for analytical insights.
Configure the Attributes That Are Important for Your Business
While Acquia CDP provides hundreds of out of the box calculations, Acquia CDP is also metadata-configurable. This means you can easily calculate metrics from any transaction or event data in order to gain insights that are unique to your business.
Understand How Your Business Has Been Impacted by COVID-19
Acquia CDP provides over 60 dashboards and reports that reveal important insights about how your business has been impacted by COVID-19, such as how effectively customers have migrated to digital only experiences.
Give the Right Level of Customer Insights to All Teams Who Need Them
Give marketers, executives, data scientists, analysts, channel associates, customer service representatives, and more direct access to insights built on unified, trusted data.
Leverage Machine Learning to Identify Customer Segments
Intelligently segment customers with supervised machine learning models that predict customer events such as purchase, subscription, and engagement, and with unsupervised models that group customers together based on interest and behavior.