Ingest Transaction, Event, and Profile Data via Real-Time APIs
Unify data into a single customer view from your first party data sources, leveraging out-of-the-box real-time connectors and APIs.
Gain a True 360 Profile of Your Customers
Unify all events, campaigns, and transactions associated with each customer into a single, persistent profile. Profiles are elastically searchable and available in the UI and as an API to be leveraged across the enterprise, including in service centers, computer telephony, and clienteling apps.
Build a Cross-Channel Identity Graph of Your Customers
Dedupe and stitch online cookie and profile data with offline customer data into a single, persistent ID. With exact and fuzzy matching, link all customer activities to a single customer profile even if there is only a partial name, address, or email match.
Cleanse, Standardize, and Enrich Your Data
Acquia CDP's Identity Resolution Engine cleanses and standardizes data across all sources such as postal address, name, and phone number. Enrich customer data with first and third party attributes such as income and demographic, social profile data, genderization, and geo-coding. Enhance the unified profile with Acquia Machine Learning.