A Unified Digital Core
BIC leverages Acquia to centralize global assets and streamline team collaboration. See how their innovative digital ecosystem optimizes asset delivery to drive speed, autonomy, and agility.
Drive Bigger Impact
Velocity: From Creative Brief to Global Activation
Don't let manual hand-offs stall your momentum. Bridge the gap between creation and delivery to scale your content impact without scaling the effort.
- Work where you live: Designers sync natively from Adobe Creative Cloud and Figma; marketers deploy approved assets directly within Drupal (or any CMS); and sales teams access the latest collateral inside Salesforce.
- Instant Adaptability: One high-res file smartly formats for every device, and is trackable across the web.
- The Result: You launch campaigns 50% faster, beating the competition to market every single time.
Read how Autodesk reduced time to market by 50%
Intelligence: Performance-Driven Content
Stop guessing. Start knowing. See asset activity and engagement. Connect to channel performance data for closed loop insights.
- Native analytics: Create reports and customize dashboards for asset and DAM site metrics.
- Integrated insights: Connect your asset data with channel performance data for richer insights on what’s driving impact.
- Personalization at Scale: Automatically serve the right media to the right audience segment based on real-time behavior.
- The Result: Your creative content isn't just organized, it’s a measurable driver of conversion and ROI.
The Mariners’ Museum and Park influenced a 20% increase in revenue
Control: Global Brand Governance
Scale your global reach without the risk of brand dilution or legal friction. Ensure every regional team has the autonomy to create while staying perfectly in-bounds.
- Brand Cohesion: Present a consistent identity by easily sharing brand standards alongside approved assets and templates.
- Rights Management: Enforce timed release and expiration dates. Flag AI generated and other sensitive assets.
- Flexible Governance: No forced user tiers. Setup the roles and permissions to how your organization operates.
- Results: Drive brand awareness and influence brand perception while limiting legal risk.
Hear how Bic’s Digital Ecosystem Powers Global Collaboration.
Revenue: Differentiate Your Product Experience
Turn product data into high-converting stories on the digital shelf and beyond.
- Unified Product Profiles: Manage complex SKU attributes alongside rich media and marketing copy for a complete view of every product.
- Self-Serve Distribution: Provide retailers and sales teams with instant, localized product kits via Brand Portals and automated channel exports.
- E-commerce Connectivity: Tailor and connect your product listings to every e-commerce’s unique requirements, from data formatting to messaging.
- Results: Maximize e-commerce conversion and reduce returns by ensuring 100% content accuracy across every commerce channel.
Read how TTI increased product launch efficiency by 300%.
The Future: Architecting Creative for Agentic AI
Be ready for what’s next. Teams will access the DAM’s tools and assets via your corporate AI interface. Plus, AI Agents will execute tasks for you.
- The Foundation: By structuring your metadata and governance in Acquia DAM today, you are building the "Context Layer" for the future.
- LM Access: Give your team members across your organization access to the assets and tools of DAM from within Microsoft Copilot and other LLMs.
- Agentic Execution: Our upcoming MCP (Model Context Protocol) Server will allow your AI agents to use the media, context, and transformation tools directly from your DAM to plan and execute marketing tasks dynamically.
- The Result: Give your teams and their AI agents the tools to dynamically adapt and execute marketing quickly without losing brand control.