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Acquia Convert

Acquia Convert, powered by VWO, provides all the tools you need to optimize digital experiences for higher conversion rates and enables you to better understand user behaviors, test strategies, and personalize experiences that drive impactful results.

Acquia Convert Insights

Identify areas for optimization on your website by analyzing user behavior through heatmaps, session recordings, on-page surveys, and more. Use the data from Acquia Convert Insights to experiment with the best way to improve visitor experiences.

Acquia Convert Testing

Improve user experience and conversion rates by conducting A/B, multivariate, and split testing on elements of your digital interfaces and roll out winning iterations with the click of a button. 

Acquia Convert Personalize

Enhance website personalization by leveraging data from various sources to provide tailored visitor experiences.

Modules included with Insights, Testing, or Personalize

product UI illustration highlighting the buyer journey of someone purchasing a red dress
Product UI Illustration highlighting Observation and Hypothesis features
product UI illustration highlighting the buyer journey of someone purchasing a red dress
Acquia Convert Data 360

Seamlessly collect, aggregate, and enrich customer data in real time. Ensure data quality and governance while optimizing experiments, personalizing buying journeys, and refining marketing campaigns.

Product UI Illustration highlighting Observation and Hypothesis features
Acquia Convert Plan

Collaboratively ideate, prioritize, and execute campaign optimization. Streamline your planning processes and seamlessly transition from strategy to implementation.

CMS Compatibility

Acquia Convert is compatible with CMS platforms including Drupal, WordPress, Shopify, BigCommerce, Magento, Contentful, Joomla, and more.

Floating logos for: Drupal, WordPress, Shopify, BigCommerce, Magento, Contentful, and Joomla

Key Capabilities

Acquia’s partnership with VWO expands Acquia’s Open DXP with the ability to optimize digital experiences through testing, insights, and personalization. Now organizations can understand user behaviors, experiment rapidly, and tailor personalized experiences to drive productive customer journeys.



Divide your website visitors into distinct groups based on specific criteria, such as behavior, demographics, or traffic sources. This feature enables you to gain targeted insights into how different types of users interact with your website.


Track user journeys across different stages of conversion on your website. Set up a sequence of steps that users are meant to take and identify where users drop off.


See visual representations of where users click, move, and scroll on your web pages. This visualization gives insights into what areas of a page attract the most attention and engagement.

Form Analytics

Analyze how users interact with forms on your website. Understand which fields take the longest to fill out, which are most frequently left blank, and where users drop off. 

Session Recordings

View video recordings of user sessions on your website or app. See exactly how users navigate, where they click, what they ignore, and where they encounter issues. 


Ask visitors specific questions about their preferences, experiences, or opinions. This feature enables you to gather qualitative data directly from your audience.


A/B Testing

Compare two versions of a web page or app to determine which one performs better. 

Split Testing

Measure the performance of two different versions of a webpage hosted on separate URLs. 

Multivariate Testing

Test multiple variables simultaneously to see which combination creates the best outcome. 


Custom Template With Visual Editor

Utilize a WYSIWYG Visual Editor for dynamic messages and templates or a Code Editor for unique custom widgets, all designed to cater to specific user segments.

Layered Hyper-Personalization

Deliver experiences randomly or based on a prioritized list, enabling targeted engagement for various user segments with customized fallbacks.

Enriched Behavior Data

Leverage comprehensive data trails from users, integrating various attributes and third-party insights, to craft personalized experiences and enhance segmentation in a unified platform.

Additional Info

Get a Custom Demo

Acquia Convert's insights, testing, and personalization capabilities have helped over 2,500 high-growth brands in more than 90 countries supercharge conversions by optimizing all dimensions of the digital journey. Connect with an expert to see how Acquia Convert can do the same for your team.

Request a Demo

See For Yourself!

Understand user behaviors, experiment rapidly, and tailor personalized journeys to drive results that make a difference.