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How Acquia is addressing the explosion of sites

I believe that the "digitalization" of the world is a "megatrend" that will continue for decades. On the one hand, organizations are shifting their businesses online, often inventing new ways to do business. On the other hand, customers are expecting a better and smarter user experience online. This has led to two important sub-trends: (1) the number of sites an organization is creating and managing is growing at a rapid clip, (2) so is the underlying complexity of each website. Forrester Research recently surveyed large enterprises about their website portfolio and found that on average... More

Mobile Commerce: Responsive, Dynamic or Hybrid Design?

It’s clear that mobile matters, and mobile-friendly websites are table stakes. But what is the best approach for mobile commerce? Death of m.dot In the early days of mobile-targeted web design – circa 2009, mobile domains (m.dot or .mobi sites) were the norm. Home pages were nothing more than a list of menu links. Some sites, like Best Buy, offered only search tools and store locators with no browse navigation, product photos or checkout functionality. Mobile platform vendors like Usablenet, mPoria, and Digby powered over 80 percent of these early m-commerce sites, while the remainder were... More

Cracking Mobile Commerce Myths

There’s no question: Mobile commerce matters. In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent of all... More

Giving back and making money

It's not easy to build an Open Source software company. Canonical recently has made a change to its intellectual property policy. The new policy prevents developers from distributing altered binary versions of Ubuntu. Users are still allowed to distribute unaltered Ubuntu freely, but if they make changes to Ubuntu, Canonical wants developers to either go through a review process or remove all references to Canonical trademarks, Canonical logos, and proprietary software and recompile the Ubuntu archive... More

Digital Experience Government Must #3: Implementing Personalization

Personalization for Government: Where to Start The first steps of creating a personalization strategy involve observing your users and collecting basic user data. If you can find out basic demographic information, and a basic browsing history (both on your site and across the web), then you’ll start to understand not only what types of people are visiting your website, but why. Once you have enough background information, you can start to implement some personalization initiatives, like... More

Why Engage? A Skeptical Acquian's Change of Heart

We hosted our inaugural digital customer conference, Engage, in the fall of 2014. The event brought more than 500 customers, Acquians, partners, and other attendees together for three days of content-packed sessions, keynotes, and some crazy musical fun. Since the event went so well in its first year, we decided to do it again. With the prevalence of conferences focusing on digital these days, it’s challenging to convey the unique value of a particular event. What’s the special value of this event? Why should business executives pay for... More

Your CMS is on Fire. How Burning Platforms Kill Your Digital Strategy

Remember the web content management systems of yore… TeamSite, Vignette, Percussion, RedDot, Stellent, Interwoven, Sharepoint, Tridion, Fatwire. Are you using one of them? Many even using a couple of them? We call these “burning platforms”, and unless you put out the flames, your digital strategy is going nowhere while you continue to use them. It’s pretty clear that every organization is going through the journey of digital transformation, and web content management remains a foundational technology. Gartner says that “web content management remains a vibrant and growing market, fueled by... More

Digital Experience Government Must #3: Privacy and Personalization

Personalization of user experience will be the next major paradigm shift in government IT. Imagine a strong hurricane is about to affect your region. You, like many people, are not as prepared as you could be. The storm is projected to make landfall within the next week and you start to go into panic mode about your lack of preparation. You have questions, too, about your flood insurance, FEMA, evacuation, and your children and pets. The TV news suggests online resources like Ready.gov, and you take some time on your lunch break surfing around... More

Acquia Engage 2015: Digital Marketing Sessions Sneak Peek

Digital Innovators. Digital Transformers. Digital Marketers. What do all of these digital masterminds have in common? They’ll all make an appearance at Engage 2015! We’ve already let you in on the deets for some Digital Innovation speakers, and some Digital Transformation speakers, but we’ve still got one talk track left. Digital Marketers. I’m one of those, and my team is full of them. While I might be partial, I see digital marketing teams as an absolutely essential part of this new digital landscape we’re all a part of, and I don’t... More

Dries Buytaert talks Drupal 8 and the Future of the Web

Recently we announced Drupal 8 availability on the Acquia Platform. We had customers ready and waiting for the latest Drupal release, and it seemed time for our company to take the leap. Drupal 8 offers a plethora of improvements and new capabilities, all aimed at developing and supporting the best digital experiences around. But what exactly does Drupal 8 readiness mean to you? To answer this question, we went straight to the source. Dries Buytaert, chief... More

Transactional vs. Operational Commerce Systems: Friends or Foes?

In our previous posts in this Building a Superior Customer Experience series, we discussed the logistical complexities retail businesses today need to tackle in order to simplify the complicated customer journey, as well as the sales process right from the beginning, when a customer places a new order. In this final post, we'll explore the different systems involved, and how they... More

Digital Experience 'Musts': Why Open Source Matters to Government

Why OSS Matters to Government There are clear reasons why governments are putting increased attention on open source solutions. No Lock-in With OSS, governments maintain complete control of their applications and data. They are not locked into proprietary formats, feature sets, integrations, roadmaps or agendas of a particular proprietary vendor. OSS solutions can be extended, customized, and maintained using common standards and technologies. Going down the road with a single vertically integrated technology stack from a commercial vendor may seem like a great idea upfront. It may demo well... More

Acquia Welcomes Aloe Blacc to Engage 2015!

Big news! We’re thrilled to announce our musical talent for this year’s after-hours entertainment at Royale: Aloe Blacc! You’ve heard his biggest hits, “The Man,” “I Need A Dollar,” and “Wake Me Up” - catchy tunes you can now hear live at Acquia Engage 2015. Here’s a little preview. The self-proclaimed ‘singer, songwriter, producer, dancer, and lover of all art’ is certainly musically gifted, but that’s not all. And he’s agreed to join us for a special speaking engagement... More

WCM is Critical to the Future of Commerce

The customer journey has changed. We know this, you know this, and your customers know this. And technologies are beginning to change to keep up with the ever-evolving needs of both the customer and your business. This is why Acquia took a stand last summer and dropped the ‘e’ in eCommerce. We don’t believe that commerce is relegated to an online or an offline channel. It’s a chaotic, exciting journey where customers go wherever they... More

Apple Integrates Content and Commerce

Apple has traditionally been subject to what analysts refer to as the “Two-Site Syndrome” - a case where brand sites and online stores are separated through different platforms, creating a siloed effect that divides content and commerce responsibilities between different teams. When content and commerce are not unified, customer experiences are disjointed. Buyers must choose between learning about a brand and purchasing that brand. Apple, up until today, was guilty of just that experience. In... More

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