Most legacy WCMs are built to run on internal servers, but modern WCMs run natively in a cloud-based environment, where others manage infrastructure, security and other complexities. A WCM designed to operate cloud-first is not just preferable, it’s a competitive advantage.

An open source WCM provides the openness and flexibility every organization needs to build on their terms, not on the terms of a commercial vendor. And, you can use and build on the work of a global community of contributors.

Long gone are the days when a WCM showed the same information to each visitor. WCMs must be prepared to personalize the experience from the home page down to specific content reflecting the visitor’s interest and intent.

You’re not just building pages, you’re creating engaging experiences, built with different tools and tech, meaning your WCM must integrate easily with the tools you prefer, like marketing automation, commerce and analytics, and offer easy-to-use feature extensions.

Experiences don’t just happen on a web page or single site. WCMs not only need to be able to deliver content to phones, tablets, voice-enabled devices, kiosks, even to other applications, but they need to be able to manage and govern dozens, even hundreds of sites in a single environment.