Insight-driven. Customer Focused.
Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.
Total 360 Profile
Unify all data into a single, persistent customer record that is available via UI and API to serve as the foundation for all insights and action.
Data Democratization
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Exact Insights You Can Trust
Understand your customers and your business through intelligence founded on unified and accurate customer data.
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Immediate Aha Moments
With over 300 out-of-the-box business metrics, dashboards, and reports built from years of enterprise experience, gain insights as soon as data flows into the platform.
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Segment Level Analysis
Use cohort analysis to measure audience performance and behaviors at the segment level over time to accurately measure multi-channel and multi-touch campaigns.
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A Culture of Data Curiosity
Give all teams access to unified CDP data and can easily toggle between reports and queries, as well as share data with external BI tools.
Experience and Scale
With proven success with enterprise brands for over 15 years, have confidence that we can support any traffic volume and unique business needs.
16+ Years of enterprise success
We know enterprise B2C use cases, and we have enriched the platform over time with customer feedback to provide best of breed analytics, segmentation, orchestration, and identity resolution. And, our team partners with you every step of the way to ensure your success.
Infinite scalability
Rest easy knowing your CDP can seamlessly handle any volume or traffic spikes -- even on peak selling days. Don't worry about the cost or risk of scaling up to support fluctuations in volume and leave this to the experts.
Powerful Machine Learning
Leverage pre-built models, clusters, and recommendations for fast time to value, and easily configure custom models with our no-code approach.
The Only CDP That Meets Enterprise Needs
Acquia CDP is metadata-configurable through a UI, surfacing any unique attributes or specifications across the whole data pipeline.
Built on a modern SaaS architecture, Acquia' CDP and machine learning framework support enterprises with large volumes of transactions, events, and profiles.
The Acquia Data Model ingests data in a format that is instantly understood across Acquia CDP, so you can gain insights and act on data immediately.
Use Acquia Interactive Queries' built-in SQL query editor to directly access unified CDP data -- without IT.
Activate Customer Data
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Campaign Studio
Easily orchestrate entire customer journeys across touchpoints for an omni-channel marketing experience. -
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Personalization
Deliver relevant experiences to your customers that drive engagement, conversion, and loyalty. -
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Campaign Factory
Extend your brand’s reach and implement multiple campaigns at once, helping you scale operations efficiently.
Email open rates
email clickthrough rates
increase in Mother's Day campaign ROAS
Conversion rates on "QuickWin" campaigns
Improvement in SMS conversion rates
increase in site visits
increase in attendance to local events
increase in baseline revenue from digital marketing campaigns
increase in conversion rates
decrease in customer acquisition costs
increase in revenue per email