Customer Data Platform

Insight-driven. Customer-Focused.

Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.

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Unify Your Data

Total 360 Profile

Unify all data into a single, persistent customer record that is available via UI and API to serve as the foundation for all insights and action.


Data Democratization

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Exact Insights You Can Trust

Understand your customers and your business through intelligence founded on unified and accurate customer data.

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Immediate Aha Moments

With over 300 out-of-the-box business metrics, dashboards, and reports built from years of enterprise experience, gain insights as soon as data flows into the platform.

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Segment Level Analysis

Use cohort analysis to measure audience performance and behaviors at the segment level over time to accurately measure multi-channel and multi-touch campaigns.

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A Culture of Data Curiosity

Give all teams access to unified CDP data and can easily toggle between reports and queries, as well as share data with external BI tools.

Experience and Scale

With proven success with enterprise brands for over 15 years, have confidence that we can support any traffic volume and unique business needs.

16+ Years of enterprise success

We know enterprise B2C use cases, and we have enriched the platform over time with customer feedback to provide best of breed analytics, segmentation, orchestration, and identity resolution. And, our team partners with you every step of the way to ensure your success.

Infinite scalability 

Rest easy knowing your CDP can seamlessly handle any volume or traffic spikes -- even on peak selling days. Don't worry about the cost or risk of scaling up to support fluctuations in volume and leave this to the experts. 

Supercharge Your Marketing

Powerful Machine Learning

Leverage pre-built models, clusters, and recommendations for fast time to value, and easily configure custom models with our no-code approach.

Retail Made Easy

The #1 CDP For Retail

Purpose built for eliminating digital and store silos, Acquia CDP is the only customer data platform designed for retail and enterprise B2C.

The Only CDP That Meets Enterprise Needs

Fully Configurable

Acquia CDP is metadata-configurable through a UI, surfacing any unique attributes or specifications across the whole data pipeline.

Supports High Data Volumes

Built on a modern SaaS architecture, Acquia' CDP and machine learning framework support enterprises with large volumes of transactions, events, and profiles.

Get Immediate Insights

The Acquia Data Model ingests data in a format that is instantly understood across Acquia CDP, so you can gain insights and act on data immediately.

Interactive Queries

Use Acquia Interactive Queries' built-in SQL query editor to directly access unified CDP data -- without IT.

2 x

Email open rates

3 x

email clickthrough rates

621 %

increase in Mother's Day campaign ROAS

Kitchen appliances
Up to 24 %

Conversion rates on "QuickWin" campaigns

6 X

Improvement in SMS conversion rates

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50 %

increase in site visits

25 %

increase in attendance to local events

15 %

increase in baseline revenue from digital marketing campaigns

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125 %

increase in conversion rates

10 %

decrease in customer acquisition costs

9 %

increase in revenue per email

Live Acquia Customer Data Platform Demo