Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue.
Acquia CDP's powerful Identity Resolution Engine cleanses, dedupes, stitches, and enriches data from all sources, in order to create a "golden" customer record used for analysis and campaigns.
With Acquia CDP, you can gain key insights through fully configurable, out-of-the-box visual dashboards and reports. Conduct robust ad-hoc analysis and gain deep insights into your customers.
With Acquia CDP, you can orchestrate messages and offers in real-time across all communications channels.
Acquia CDP provides a robust machine learning engine that enables marketers to segment to the individual level at any scale of audience. Machine learning includes supervised learning, unsupervised learning, and collaborative filtering algorithms. Machine learning is configurable through metadata for supporting custom and out-of-the-box models such as likelihood to buy, likelihood to engage, next best offer, behavioral clustering, and more.
Give direct query access and data sharing of CDP data to analytics, data science, and IT teams.
Gain self-service insights about cohorts and campaign audiences using any measure or dimension.
Native plugins, integrations, and open APIs provide the freedom needed to connect all relevant data to the CDP.
This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively.
Learn how to leverage data to drive enrollment using predictive marketing techniques.
Acquia CDP lets marketers understand their customers, respond to them authentically, and maximize lifetime value.