CUSTOMER DATA PLATFORM

Insight-driven. Customer-focused.

Harness the power of customer data to drive revenue and marketing ROI.

By unifying owned, first-party data across disparate, siloed systems into a single customer view, you gain important insights into who your customers are so you can orchestrate consistent, relevant messaging and offers across all channels of interaction.

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Gain a single view of the customer

Unify data from digital and offline sources to create a persistent customer record that can fuel business insights and customer engagement. Through robust identity resolution that includes data cleansing, stitching, deduping, and enriching, Acquia's CDP data becomes the trusted source of truth for all teams that rely on data to drive business KPIs.

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Reveal customer insights

Calculations and machine learning bring the single customer view to life, enabling deep insights for analysis and segmentation. Gain quick time to value with out of the box calculations. Configure metrics from any transaction, profile, or event data to give all teams the insights they need into the business.

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Activate data across engagement channels

Orchestrate relevant messaging, content, and offers across all customer touch-points with insight-driven customer segments made available to interaction systems in real-time. Enhance marketing systems such as email, SMS, direct mail, and website personalization with the rich segmentation data needed to intelligently personalize.

Master Cross-Channel Marketing

Leading Brands Choose Acquia CDP

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Gain Unparalleled Access to Data and Analytical Insights

Gain direct query access to unified CDP data

Leverage Acquia Interactive Queries' built-in query editor to directly access unified CDP data and easily toggle between reports and queries.

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Understand cohorts over time

Freeze audience cohorts in time to compare their performance, track cohort migration, and gain deep insights into business KPIs.

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Understand the business impact of marketing campaigns

Perform dynamic analysis to understand revenue attributed to campaign cohorts, based on KPIs such as revenue, buyer count, and conversion rates.

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Use machine learning to generate insights at scale

The Acquia Customer Data Platform provides a robust machine learning engine that enables marketers to segment to the individual level at any scale of audience. Machine learning includes supervised learning, unsupervised learning, and collaborative filtering algorithms. Machine learning is configurable through metadata for supporting custom and out-of-the-box models such as likelihood to buy, likelihood to engage, next best offer, behavioral clustering, and more.

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