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CUSTOMER DATA PLATFORM

Know your customers.
Respond authentically.
Maximize lifetime value.

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Learn Gartner's view on the CDP Market

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Harness the power of your customer data with AI to understand, acquire, and engage with customers.

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue.

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Gain a single view of the customer

Acquia CDP's powerful Identity Resolution Engine cleanses, dedupes, stitches, and enriches data from all sources, in order to create a "golden" customer record used for analysis and campaigns.

Reveal customer insights

With Acquia CDP, you can gain key insights through fully configurable, out-of-the-box visual dashboards and reports. Conduct robust ad-hoc analysis and gain deep insights into your customers.

Activate data across engagement channels

With Acquia CDP, you can orchestrate messages and offers in real-time across all communications channels.

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Leading Brands Turn To Acquia CDP

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Use machine learning to generate insights at scale

Acquia CDP provides a robust machine learning engine that enables marketers to segment to the individual level at any scale of audience. Machine learning includes supervised learning, unsupervised learning, and collaborative filtering algorithms. Machine learning is configurable through metadata for supporting custom and out-of-the-box models such as likelihood to buy, likelihood to engage, next best offer, behavioral clustering, and more.

 

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Add-ons and Integrations to Grow with your Business

Gain deep analytical insights

Give direct query access and data sharing of CDP data to analytics, data science, and IT teams.

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Understand cohorts over time

Gain self-service insights about cohorts and campaign audiences using any measure or dimension.

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Give BI teams direct query access to CDP data

Native plugins, integrations, and open APIs provide the freedom needed to connect all relevant data to the CDP.

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