Insight-driven. Customer focused.
Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.
Understand your customer
The heart of Acquia CDP. Unify your data into a single, persistent customer profile to generate richer insights, more-effective segmentation, and stronger ROI.
Turn data into insights
![[Icon - White] Man w/ Arrow Bullseye Inside Brain](/sites/default/files/styles/wysiwyg_small_icon_retina/public/media/image/2021-01/Get-Accurate-Insights.png?itok=SXF8yKNM){kind=icon}
Get accurate insights
Put your data to work immediately with 300+ out-of-the-box metrics to understand reports and ad-hoc analysis.
![[Icon - White] Collage of Mountain, Graph, and Dots](/sites/default/files/styles/wysiwyg_small_icon_retina/public/media/image/2021-01/Globally-Analyze-Results-Aggregate.png?itok=oBKDuEyv){kind=icon}
A Data-driven Culture
Results are driven by data. Empower every team with the insights they need, built on the same unified, accurate data set.
![[Icon - White] Name Badge](/sites/default/files/styles/wysiwyg_small_icon_retina/public/media/image/2021-01/Define-Customer-Cohorts.png?itok=efPcoX9d){kind=icon}
Define customer cohorts
Freeze audience cohorts to compare their performance, track cohort migration, and see your progress toward business KPIs.
![[Icon - White] Pencil Inside Gear](/sites/default/files/styles/wysiwyg_small_icon_retina/public/media/image/2021-01/Action-Starts-with-Success.png?itok=97_qlJnp){kind=icon}
Action starts with access
Technical teams have access to unified CDP data and can easily toggle between reports and queries, as well as share data with external BI tools.
Relevance everywhere
Enhance any third party marketing systems such as email, direct mail, SMS, and website personalization with rich customer intelligence so you can more effectively segment, target, and deliver a true 1:1 experience.
Built-in Journey Orchestration
In addition to connecting to any ESP, Acquia CDP synchronizes rich CDP data and machine learning with Acquia Campaign Studio so marketers can build effective cross-channel customer journeys all in one experience.
Built-in Website Personalization
Acquia CDP connects to our Marketing and Drupal Clouds, as well as any website personalization solution. So it's easier than ever for marketers to build 1:1 web experiences that engage customers and drive ROI.
A competitive advantage
Use machine learning to identify important customer segments and understand what will move the needle. Drive high-impact campaigns that boost ROI.
The only CDP that meets enterprise needs
Acquia CDP is metadata-configurable through a UI, surfacing any unique attributes or specifications across the whole data pipeline.
Built on a modern SaaS architecture, Acquia' CDP and machine learning framework support enterprises with large volumes of transactions, events, and profiles.
The Acquia Data Model ingests data in a format that is instantly understood across Acquia CDP, so you can gain insights and act on data immediately.
Use Acquia Interactive Queries' built-in SQL query editor to directly access unified CDP data -- without IT.
Activate Customer Data
-
Image
Campaign Studio
Easily orchestrate entire customer journeys across touchpoints for an omni-channel marketing experience. -
Image
Personalization
Deliver relevant experiences to your customers that drive engagement, conversion, and loyalty. -
Image
Campaign Factory
Extend your brand’s reach and implement multiple campaigns at once, helping you scale operations efficiently.
Email open rates
email clickthrough rates
increase in Mother's Day campaign ROAS
Conversion rates on "QuickWin" campaigns
Improvement in SMS conversion rates
increase in site visits
increase in attendance to local events
increase in baseline revenue from digital marketing campaigns
increase in conversion rates
decrease in customer acquisition costs
increase in revenue per email