Acquia Customer Experience Trends Report
- Emerging challenges in the digital landscape
- Adapting to budgetary constraints
- Data privacy and consumer trust in a cookieless future
- Implementing a mix of new technologies to improve CX
Producing human-centric digital experiences that help organizations stand out among the crowd is an increasingly important marketing priority. As AI becomes solidified in technical toolsets for marketers, it behooves them to have a firm grasp on how they'll implement emerging technologies while maintaining a distinct human touch.
As both technological and consumer landscapes shift, we sought to hear from marketers and consumers about building and maintaining trust, how new technologies will shape the future of customer experience, and how to build effective marketing programs, even with limited resources.
Dive into our Customer Experience Trends Report for insights on creating compelling digital journeys that keep pace with an ever-changing digital landscape. This survey, conducted with Vanson Bourne, collected responses from 3,000 consumers and 300 marketers in Australia, the United Kingdom, and the United States in September 2023.