Marketing Automation Made Simple
Make meaningful connections at every touch point. Build campaigns across multiple channels to engage your customers at the right time and in the right way.
Simplify Campaign Management
Acquia Campaign Studio has everything you need to improve efficiency without complicating campaign management.
Then, as your business scales, Acquia Campaign Factory allows the fast and seamless deployment, management and tracking of multiple Campaign Studio instances.
Acquia Named a Leader
Manage Campaigns Efficiently
Acquia Campaign Studio allows you to create and edit campaign pages all within one platform, so you can easily design and automate every element. Manage campaigns from start to finish to personalize every stop along the way in your customer's journey.
Segmentation >
Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike.
Lead Scoring >
Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business.
Contact List Management >
Easily manage your contact hygiene, and ensure GDPR compliance and cookie management without the headache manual opt-in/out sorting.
Integrations >
Connect Acquia Campaign Studio with the rest of your marketing technology, including your CRM, to optimize end to end omni channel experiences for your customers.
Quality Designed & Simple >
With Campaign Studio's visual email builder, you can develop engaging, responsive content through an intuitive drag & drop interface with HTML or a WYSIWIG editor. Start with a template or build it from scratch for a seamless, customized experience.
End-to-End Customization >
Journey builder makes it easy to meet customers wherever they are online with a visual map of each customized touch throughout your customer journey.
Orchestrate and Optimize
Powerful workflows to map out and execute across channels for a seamless experience that anticipates customer needs and delivers delightful moments at every step.
Onboard and automate coordinated touch points across any channel – established or new – to deliver meaningful experiences where your customers are.
Receive real-time insights and testing and adjust on the fly to deliver the most compelling experiences for every individual at any given moment, in any given channel.
Measure results in real-time and continuously adapt and optimize the customer journey to maximize customer satisfaction and lifetime value.
Easily Customize Touch Points
Personalized Experiences
Build relationships with your customers by delivering relevant content to individuals or segments at the right time. With Acquia Campaign Studio you can leverage out of the box campaign models based on if/then logic or customize your own.
Seamless Dynamic Content
Make your customers feel appreciated. Campaign Studio helps you build relevant, personalized experiences by applying dynamic content so that selected elements automatically adjust for each contact.
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Segmentation
Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike.
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Lead Scoring
Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business.
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Contact List Management
Easily manage your contact hygiene, and ensure GDPR compliance and cookie management without the headache.
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| Campaign Customization |
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Visual Email Builder
Easy drag and drop design, WYSIWYG editor with no HTML required to go from design concept to creation
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Landing Page Builder
Create and easily edit campaign pages all within one platform.
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Dynamic Content
Condense email sends by assigning “instructions” to content, so that it automatically adjusts for each contact or segment.
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Personalization
Gain relevance by editing your campaigns directly in the platform to deliver personalized experiences for each segment or contact.
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| Scale and Flexibility |
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Distributed Marketing
Multi-tenant hosting that allows a master framework to oversee downstream instances.
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Golden Templating
Devise the ideal multi-channel campaign in the master framework and implement in every instance.
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Integrations & APIs
Built to be API-first, connecting your marketing automation tool with the rest of your marketing suite has never been easier to optimize end to end omnichannel experiences for your customers.
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| Customer Journey Design |
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Visual Journey Builder
Design each touch point in a customer’s journey and replicate the campaign for segments, or personalize for individuals.
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If/Then Logic-powered Decisioning
Determine the next best action for each segment for every step along the way.
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Multichannel Marketing Hub
Leverage journey automation to be the actioning arm of diverse multichannel, multitouch campaigns.
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| Customer Journey Data |
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Journey Optimization
Receive real time insights that enable you to market smarter and make adjustments on the fly.
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Journey Analytics
Measure results to ensure your campaigns hit necessary metrics to manage marketing success.
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Segment-specific Data
Analyze the results of various campaigns and tactics per unique, defined segments.
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Meet the Crew
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Acquia CDPSift through data quickly to generate real, concrete insights that help you connect with customers. -
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Campaign FactoryExtend your brand’s reach and implement multiple campaigns at once, helping you scale operations efficiently. -
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PersonalizationDeliver relevant experiences to your customers that drive engagement, conversion, and loyalty.
