Campaign Studio

Marketing Automation Made Simple

Make meaningful connections at every touch point. Build campaigns across multiple channels to engage your customers at the right time and in the right way.

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Simplify Campaign Management

Acquia Campaign Studio has everything you need to improve efficiency without complicating campaign management. Design, automate and optimize.

Manage Campaigns Efficiently

Build Your Tech Ecosystem

Easily Customize Touch Points

Orchestrate and Optimize

Journey Builder

Powerful workflows to map out and execute across channels for a seamless experience that anticipates customer needs and delivers delightful moments at every step.

Journey Builder

Journey Orchestration

Onboard and automate coordinated touch points across any channel – established or new – to deliver meaningful experiences where your customers are.

Journey Optimization

Receive real-time insights and testing and adjust on the fly to deliver the most compelling experiences for every individual at any given moment, in any given channel.

Journey Analytics

Measure results in real-time and continuously adapt and optimize the customer journey to maximize customer satisfaction and lifetime value.

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Key Features

Contact Hygeine
Segmentation Easily build audiences based on behavior and customize campaigns tailor-made for individuals and groups alike.
Lead Scoring Track leads throughout the entire lifecycle with an out of the box points system or a customized scoring system that works for your business.
Contact List Management Easily manage your contact hygiene, and ensure GDPR compliance and cookie management without the headache.

Campaign Customization
Visual email builder Easy drag and drop design, WYSIWYG editor with no HTML required to go from design concept to creation
Landing Page Builder Create and easily edit campaign pages all within one platform.
Dynamic Content Condense email sends by assigning “instructions” to content, so that it automatically adjusts for each contact or segment.
Personalization Gain relevance by editing your campaigns directly in the platform to deliver personalized experiences for each segment or contact.

Scale and Flexibility
Distributed Marketing Multi-tenant hosting that allows a master framework to oversee downstream instances.
Golden Templating Devise the ideal multi-channel campaign in the master framework and implement in every instance.
Integrations & APIs Built to be API-first, connecting your marketing automation tool with the rest of your marketing suite has never been easier to optimize end to end omnichannel experiences for your customers.

Customer Journey Design
Visual Journey Builder Design each touch point in a customer’s journey and replicate the campaign for segments, or personalize for individuals.
If/then Logic-powered Decisioning Determine the next best action for each segment for every step along the way.
Multichannel Marketing Hub Leverage journey automation to be the actioning arm of diverse multichannel, multitouch campaigns.

Customer Journey Data
Journey Optimization Receive real time insights that enable you to market smarter and make adjustments on the fly.
Journey Analytics Measure results to ensure your campaigns hit necessary metrics to manage marketing success.
Segment-specific Data Analyze the results of various campaigns and tactics per unique, defined segments.