DIRECT DATA ACCESS IS KEY
Empower teams with direct access to unified data they can trust. Unlock the power of data driven marketing and engagement.
Give all teams direct access to unified, intelligent customer data. Break down departmental silos by structuring measurement and insights around a unified, golden customer record.
TOTAL 360 PROFILE
Unify data from all online, offline, and legacy systems into a single customer record that can be used for all analysis and action. Compose and configure identity resolution to meet the needs of your unique business.
DEEP CONFIGURABILITY ACROSS THE DATA PIPELINE
Easily configure unique business requirements, data attributes, and other elements directly into the platform -- without a hefty development project. Through a built-in configuration UI, compose the specifications that matter to you.
PRIVACY, COMPLIANCE, AND GOVERNANCE
Ensure consumer data privacy while maintaining the integrity of your data. Maintain compliance with regulations such as GDPR and CCPA and establish an efficient process within your organization to honor deletion requests.
Acquia Campaign StudioEasily orchestrate entire customer journeys across touchpoints for an omni-channel marketing experience.
Acquia CDP Use CasesSift through data quickly to generate real, concrete insights that help you connect with customers.
Drupal PersonalizationDeliver relevant experiences to your customers that drive engagement, conversion, and loyalty.
Campaign FactoryExtend your brand’s reach and implement multiple campaigns at once, helping you scale operations efficiently.
DAM Use CasesControl all your assets and increase brand consistency with a centralized, cloud-based library.