Personalization
Acquia Pesonalization is the only testing and targeting solution optimized for Drupal, available as a no-code application to help marketers quickly and easily optimize customer experiences.
MARKETING CLOUD
Drive customer relevance at every touchpoint with business agility and flexibility.
Future-proof your business with the world’s only open marketing cloud
Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies.
Boost profitability & revenue
Increase website conversion rates, response to email, and multichannel engagement through orchestrated journeys and relevant experiences.
Increase customer loyalty
Turn one-time transactions into repeat business while delivering the experiences consumers expect. Enhance existing loyalty programs with a complete view of the customer.
Increase operational efficiencies
Give marketing and business teams direct access to unified customer data and streamline interdepartmental dependencies. Enable all teams to understand customers holistically.
Unlock the power of customer insights with data at the front of your decisions
Acquia Marketing Cloud is the only marketing cloud built on the foundation of a proven CDP, where customer intelligence is natively harnessed by all channels of interaction. All insights, segments, journey mapping, and personalization take place on a foundation of cleansed, deduped, validated data resolved into a unified, persistent profile, which enhances data-driven decisions and drives more revenue and ROI from marketing efforts. All teams gain direct access to this accurate, enriched, unified profile, where you can ask questions of the data, identify opportunities, and quickly act on the insights.
Decrease time to market
Launch campaigns with speed and ease. From data analysis to list pulling to executing campaigns on any channel, move from ideation to action without reliance on third parties.
Build your strategy based on trusted data
Turn one-time transactions into repeat business while delivering the experiences consumers expect. Enhance existing loyalty programs with a complete view of the customer.
Increase business agility
Easily adapt to changing market conditions and the evolution of your marketing technology stack through a unified layer of data across all of your online, offline, and homegrown systems.
Customer Data Platform
Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability.
Campaign Studio
Acquia Campaign Studio is a cross-channel campaign management and journey orchestration solution that enables organizations to engage with customers across email, SMS, and more.
Campaign Factory
Acquia Campaign Factory gives you the power to manage multiple Campaign Studio accounts from a central location, helping you scale operations across your entire business and ensure data governance.
DAM
Acquia Digital Asset Manager (DAM) organizes approved creative assets for self-service in one place, making it easy to find, modify, and download images, videos, and rich media.
Acquia Marketing Cloud Key Capabilities:
Acquia Integration Framework
Ingest data from all online, offline, and homegrown sources, handling data input to and output from the CDP in real-time. Leverage the continuously updated profile for insights and action.
Acquia Identity Resolution Engine
Cleanse, dedupe, stitch, and enrich transaction, profile, and event data to continuously resolve customer identities. Gain an accurate count and view of your customers for all insights and action.
Acquia Machine Learning Framework
Gain machine learning driven insights from supervised learning and collaborative filtering algorithms, all of which are metadata configurable to support both out-of-the-box and custom models.
Cross-Channel Campaign Engine
Easily map customer engagement journeys across touchpoints through a visual orchestration engine that drives your campaigns. Gain a clear view of journey paths across action systems.
Native & Open Engagement Channels
Acquia provides native email, SMS, and social engagement systems, as well as connectivity to any third-party system, including homegrown channels.
Website Personalization Engine
Easily point, click, and personalize content on your website. Real-time adaptive targeting refines segments while A/B testing keeps audiences engaged with content that resonates.
More Resources
eBook
AI and Customer Analytics: A Guide for Marketers
Marketing is increasingly data-driven. Artificial intelligence helps transform data into an immensely valuable and strategic asset for marketers.
Integrations
Learn about our integrations
Unlock the Potential of Your Data with a 360 View of the Customer
Gain a true understanding of your marketable customer database across all channels, including its size, health, and responsiveness. Gain insight into who your best customers are, who is likely to churn, and new business opportunities.
Centralized Campaign Management
Learn about Campaign Factory
Ensure Data Governance and Consumer Privacy
Give your teams the ability to centrally or locally manage multiple environments. Save time, money, and resources through easy replication of websites across large, distributed environments, and seamlessly scale as your environments grow.
Leading Brands Trust Acquia Marketing Cloud
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lululemon
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Customer Data Platform Use Cases for Retail
This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively.
eBook
AI and Customer Analytics: A Guide for Marketers
Marketing is increasingly data-driven. Artificial intelligence helps transform data into an immensely valuable and strategic asset for marketers.