Display Image Machine Learning AI Regulation is Complicated: How Companies Can Move Responsibly It may still be the early days of AI regulation, but now's the time to establish policies to ensure safe, productive, and responsible AI use.
Display Image Customer Data Management What Is Data Governance and Why Does It Matter? March 20, 2024 9min
Display Image Digital Experience Platform How Our DX Capability Model Unlocks Competitive Advantage January 17, 2024 6min
Display Image Customer Experience How Customers Are Shaping the B2C and DTC Buying Journeys February 27, 2024 7min
Asset reference Blog Article 9 min 15 Ways to Improve Web Accessibility Accessibility is more than a nice thing to do; it’s also a business opportunity. Here are 15 practical steps for a more accessible web experience. Accessibility & Inclusion
Image Blog Article 10 min What Is a Customer Data Platform? A customer data platform (CDP) unlocks and unifies your customer data to generate rich insights that drive engagement. Learn more about CDPs here. Customer Data Management Customer Data Platform
Asset reference Blog Article 1 min 10 Benefits of Digital Asset Management in 2024 Get to know the key benefits of digital asset management and why DAM is important for your organization. Digital Asset Management Digital Asset Management
Image Blog Article 4 min Activate Enriched Data: Acquia CDP and Snowflake Data Sharing Find out how Acquia CDP and Snowflake Secure Data Sharing provide fast, direct access to customer data at scale. Customer Data Management
Asset reference Blog Article 1 min The Ultimate Brand Identity Checklist Your brand makes a crucial impression on new and existing customers. Add a branding checklist to your style guide to ensure the impression is consiste Brand Management
Image Blog Article 22 min Digital Asset Management (DAM) Explained Digital asset management (DAM) software streamlines the management, organization, and distribution of your digital assets. Learn how DAM tools work. Digital Asset Management Digital Asset Management
Asset reference Blog Article 9 min What Is Data Governance and Why Does It Matter? Explore the key components of data governance and how to create a secure customer data governance strategy for your organization. Customer Data Management Customer Data Platform
Asset reference Blog Article 9 min Brand Storytelling: What It Is and Why It Matters What is brand storytelling? And why does it matter for your marketing strategy? Learn more in this guide. Brand Management
Asset reference Blog Article 14 min Understanding Types of Marketing Collateral In this guide, we explain what marketing collateral means, how it's created, and explore the different types of marketing collateral. Brand Management
Asset reference Blog Article 12 min What is Brand Experience and Why Does It Matter? What is brand experience and why is it important today? In this article, we'll explore the need for creating a memorable brand experience. Brand Management
Asset reference Blog Article 10 min What's the Difference Between PNG, JPEG, GIF, and TIFF? Some formats are meant for charts and diagrams, while others are for eye-catching photographs. Get to know when to use PNGs, JPEGs, GIFs, and TIFFs. Brand Management
Image Blog Article 8 min What Is Distributed Marketing? See how organizations use distributed marketing to nurture lasting customer relationships and to scale effectively. Brand Management
Image Blog Article 14 min What Is Drupal? Trusted by millions of marketers and developers worldwide, Drupal is the most powerful open source CMS. Learn more about Drupal CMS in this guide. Drupal Drupal
Image Blog Article 10 min Omnichannel Retail Trends for 2024 How is omnichannel retail impacting shopping experiences, and what can your business do to pivot? Here are five omnichannel retail trends to know. Omnichannel Omnichannel
Image Blog Article 6 min Acquia's Personalization Maturity Model for Driving Engagement How do you define a personalization strategy for your business with Acquia's Personalization Maturity Model? Personalization
Image Blog Article 1 min Sharing 9 Examples of Great Digital Experiences Digital experiences bring people together despite any physical barrier. We share examples of what great and memorable experiences look like.
Image Blog Article 10 min Machine Learning Models to Consider for Your CDP Acquia partners with CDP Institute on a white paper about the aspects of machine learning to consider when purchasing a customer data platform. Machine Learning
Image Blog Article 13 min What Is a Digital Experience Platform (DXP)? This comprehensive guide explains what a digital experience platform (DXP) is and why brands need one to connect with customers across channels Digital Experience Platform Digital Experience Platform
Asset reference Blog Article 6 min Generative AI That Promotes Safety and Confidence Fear not — there are a host of businesses working to maintain a safe, accessible, and open web through gen AI. Digital Asset Management
Asset reference Blog Article 1 min AI Regulation is Complicated: How Companies Can Move Responsibly It may still be the early days of AI regulation, but now's the time to establish policies to ensure safe, productive, and responsible AI use. Machine Learning
Asset reference Blog Article 7 min How Customers Are Shaping the B2C and DTC Buying Journeys Seated squarely behind the wheel, consumers are driving retailers to one destination: personalization. Customer Experience
Asset reference Blog Article 1 min Acquia a Leader in the 2024 Gartner Magic Quadrant for DXPs For the fifth time, Acquia was named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. Digital Experience Platform
Asset reference Blog Article 8 min How to Develop a Strategy and Governance Plan for Your DAM System Put a strategy and governance plan in place to ensure your DAM platform can scale and grow with you. Digital Asset Management
Asset reference Blog Article 1 min Independent Research Firm Evaluation of DAM Vendors Acquia DAM Recognized in The Forrester Wave™: Digital Asset Management Systems, Q1 2024 Report Digital Asset Management
Asset reference Blog Article 6 min Improving Marketing ROI with a Customer Data Platform (CDP) Level up how you use customer data to achieve better marketing efficiency and returns. Customer Data Management Customer Data Platform
Image Blog Article 10 min Best Practices for Building a Customer Loyalty Program Building a successful customer rewards program requires customer insights. Learn why zero-party data is key to a successful customer loyalty program. Customer Experience
Image Blog Article 7 min Applying Personalization Across the B2B Customer Journey From first touch to sale and retention, marketers can deploy personalization all along the buyer journey. Find out how. Personalization