Marketing Automation
Distribute campaigns across brands, teams, and regions.
Automate your content across multiple channels, track all of your projects, and monitor campaign performance.
50%
boost in email revenue
2 Million
page views per month
83%
increase in new users
Customize and Automate
Streamline Campaign Management
Work collaboratively to manage full campaign lifecycles. Use a single platform to create and edit campaigns, segment leads, and track marketing performance.
Learn More Try Acquia Campaign Studio
Segment
Build audiences based on behavior and customize campaigns for individuals and groups alike
Build
Design each customer journey touchpoint and replicate the campaign for segments or personalize for individuals
Track
Follow leads through the entire customer lifecycle with whatever customized scoring system works best for your business
Scale and Manage
Master Distributed Marketing
Deploy hundreds of instances from one platform. Manage and distribute campaigns across brands, teams, and regions.
Deploy
Launch tailored messaging across instances, centrally managed from a single location
Iterate
Formulate a template for best practices and repeat successes across business units, brands, and teams
Analyze
Access a comprehensive view of content performance across instances and optimize as needed
On-Brand Everything
Manage Your Marketing Assets
Pair Acquia DAM with marketing automation to keep content consistent and aligned with brand messaging. Maintain a strong and cohesive brand identity across all channels that makes customers want to come back.
Optimize Campaign Management
Monitor asset usage for all campaigns while tracking engagement and conversion rates
Enhance Brand Consistency
Store marketing assets in a central repository and use them across channels and touchpoints
Streamline Content Creation
Reduce time and effort required to create and manage marketing assets across your organization
Content for You
Boost Personalized Engagement
Combine personalization with marketing automation for ultra-specific segmentation and messaging. Use insights from A/B testing to display hyper-personalized content across your campaigns.
Cross-Channel Targeting
Create campaigns aligned across every channel your organization uses
A/B Testing
Optimize campaigns in real time and personalize the customer journey from start to finish
Segmentation
Segment customers based on behavior, preferences, and other factors to boost marketing campaign efficacy
Cross-Channel Journey Marketing
Dive deeper into cross-channel journeys and how journey orchestration tools are the greatest asset when it comes to offering seamless customer experiences.