Uncover True Marketing ROI with Cohort Analysis Built into a CDP
Freeze Cohorts and Analyze Periodic Snapshots
Use Acquia Actions, Metrics, and Interactive Queries to identify changes, trends, and opportunities within your customer base over time.
Track Migration of Cohorts
Track migration of cohorts and how customers shift from one cohort to another. For example, you can learn whether audiences for a certain campaign are growing vs. shrinking, whether certain groups are buying more vs. less, or getting older vs. younger.
Understand the Business Impact of Marketing Campaigns
Perform dynamic analysis to understand revenue attributed to cohorts, targeted in campaigns, with configurable attribution windows. For example, you can report on key KPIs such as revenue, buyer count, and conversion rates, across multiple campaigns or cohorts, and analyze them across online and offline transactions.