It's no secret: effective marketing requires data.
However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud.
Instead of a marketing cloud where data is an expensive afterthought, what if we treated data as the starting point for a marketing cloud? We need a new kind of marketing cloud: a data-first marketing cloud.
In this e-book, we cover:
- The primary challenges marketers face with data
- What features to look for in a truly data-first marketing cloud
- The components of Acquia's Marketing Cloud
- The business impact of putting data at the center of customer experience