Cohort Analysis Datasheet
Insights into customer segments and campaigns are foundational to driving an effective marketing strategy. But for many marketers, it’s difficult to access customer intelligence due to dependencies on technical resources, data availability, or rigidity of analytics tools. Acquia Cohort Analysis empowers marketers with the direct ability to define cohorts, analyze cohort performance, and gain business insights so marketing teams can get the customer intelligence they need to drive business decisions.
Cohort Analysis is flexible to meet the unique requirements of any enterprise, and data is available for analysis from the moment it is ingested into the Acquia CDP system.