With more people than ever using online channels as their primary (sometimes only) path to purchase, understanding how to orchestrate customer data and meet the increased demand for personalized digital experiences has never been more important. Today’s companies have access to more customer data than ever, and brands need to offer consistent experiences to drive results. A customer data platform (CDP) is critical to accomplishing this.
Hear from leaders at Acquia for best practices on turning this mass of complex data into manageable and actionable results. You’ll find out:
- The three categories of data you should be collecting from your customers and how to unify them into a single view
- How to use data to make predictions about customer engagement and likelihood to purchase
- How to automate time-consuming data management tasks for increased operational efficiency