Diversity in DAM

For global beauty leader Mary Kay, representation isn't just a marketing goal—it is a core brand commitment. In this video, John Berry, Digital Asset Manager at Mary Kay, discusses how Acquia DAM has become the foundational technology for their "Diversity in DAM" initiative. By establishing a single source of truth, Mary Kay is able to organize and manage a vast library of creative assets that truly mirror the depth of human diversity found within the global beauty industry.

The challenge of maintaining an inclusive brand at scale requires more than just high-quality content; it requires a system capable of handling the nuances of diverse representation. Acquia DAM empowers Mary Kay to categorize and retrieve assets that reflect every skin tone and background, ensuring that their digital presence helps every customer see beauty in their own skin. This centralized approach eliminates the inefficiencies of traditional file systems, allowing remote teams to access accurate, inclusive versions of assets instantly.

By streamlining marketing and creative operations, the platform does more than just organize files—it accelerates the brand's mission. With improved governance and visibility, Mary Kay can move from photoshoot to distribution with unprecedented speed, ensuring their inclusive messaging reaches the global market faster. Watch to learn how Mary Kay leverages Acquia DAM to foster a more inclusive digital experience and revolutionize the way they manage the assets that define their brand.