Today, for the second year in a row, Acquia was named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXPs). With this year’s (2021) recognition, Acquia has shifted higher and further on the Ability to Execute and Completeness of Vision axes respectively, within the Leaders Quadrant, with respect to its position in the 2020 report.
Acquia’s recognition comes at a time when there is rapid digital acceleration happening across the market and the dawning of a new model of digital experience. This past year, every single industry fundamentally transformed their understanding of customer experience. We believe that The tectonic shift to a digital-first business model made people wake up and see a truth that Acquia has known from the start: Businesses need an open platform that unlocks content and data and optimizes all digital and digitally assisted interactions across the customer lifecycle.
For over a decade, traditional digital experience vendors made the mistake of focusing on building channel-specific technology solutions instead of prioritizing the total experience. Then, the pandemic struck. Customer and employee behaviors suddenly changed, but these disparate systems were stuck in silos and unprepared to adapt. We believe that The Acquia Open Digital Experience Platform is the only solution designed to integrate across the entire customer and employee lifecycle.
From our perspective, Acquia’s power and unique advantage lie in our interoperable architecture and roots in the expansive open source community behind Drupal. Drupal’s open source community drives continuous innovation through collaborating on the world’s most ambitious digital experiences. Acquia’s open philosophy was born out of our roots in open source and our belief in a cloud-native platform. Our open DXP makes it possible for brands to connect with any third-party technology and achieve interoperability across their total digital ecosystem. As our company vision has matured, Acquia has leveraged this strength and flexibility to grow the value we provide our DXP customers through a series of strategic acquisitions and integrations.
In just two years, Acquia expanded our DXP capabilities with low-code site building, open marketing automation and a customer data platform (CDP). Through integrating all of these solutions as part of our Drupal Cloud and Marketing Cloud, we’ve built a unified foundation of content and data that gives brands the ability to get to know their customers as individual people and empower their employees to build and launch meaningful experiences that resonate beyond just a single touchpoint.
Acquia believes a DXP must focus on uniting the CIO, CMO and CISO in a partnership built on delivering trusted, resilient experiences to employees and customers alike. As the world becomes more digitally driven, it also becomes more digitally dangerous. Therefore, digital experience platforms must be secure by design. Acquia’s DXP puts security at the core of all operations, meaning that as a business’s vision expands to more applications and channels, they can be assured that they are guarded against future risk. This proactive approach to security enables brands to work smarter and faster to deploy new experiences.
With a customer data platform at the center of our Marketing Cloud, brands can connect all sources of customer data, creating a unified customer profile. Through practical applications of machine learning and real-time insights, employees can focus on messages with the greatest impact and predict the next best experiences for their audiences.
As the DXP landscape matures, it’s clear that monolithic systems and martech silos are becoming obsolete. We expect that the demand for an adaptable and extensible open digital experience platform will continue to increase. With the momentum behind our position as a Leader in Gartner’s 2021 Magic Quadrant for DXPs, Acquia is prepared to rise to the level of any and all future customer expectations.
Download a copy of the Gartner Magic Quadrant: Digital Experience Platforms 2021 Report to learn more about what makes Acquia a Leader in the report.
MANDATORY DISCLAIMER FROM GARTNER
Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva | Mick MacComascaigh | Mike Lowndes, 27 January 2021
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