To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation.
They need a digital experience platform (DXP) that combines content management with customer data management.
In this e-book, you'll learn about the fundamentals for creating and deploying meaningful digital experiences. We cover:
- What you need in an enterprise content management system (CMS) to create meaningful connections with customers
- The benefits of open source CMS
- What you need in a customer data platform (CDP) to deliver personalized experiences
- How to bring content and data together with an open DXP