Simplifying Website Personalization: A Guide for Developers & Marketers

What's Covered?

What's Covered
  • Personalization challenges facing both developers and marketers
  • What to look for in a personalization tool
  • How to bring developers and marketers together to improve digital experience
Additional Info
Page Content

Applying Personalization to Websites Just Became Much Easier

Until now, website personalization tools have been designed to make the marketer's job incrementally easier. But the drain on a developer's time and resources to implement and maintain them can be substantial.

Our new e-book discusses how you can personalize your website, and why this is now easier than ever — both for marketers and developers. You'll learn about solutions for:

  • Delivering a high quality, personalized customer experience (CX) for all your online visitors
  • Gaining a holistic understanding of buyer behavior
  • Capitalizing on content classification to improve personalization
  • Bringing marketers and developers together to collaborate on the shared goal of a compelling digital experience

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