Build or Buy: What’s the Right Customer Data Management Approach for Your Business?
- The questions that most commonly arise during build-or-buy discussions
- The potential costs and benefits of each approach
- What you need to look for in a customer data solution
A customer data platform (CDP) can have a transformative impact on your marketing – and your business. It gives marketers a 360-degree view of their customers that can help drive smarter marketing and business decisions in real time.
But once the decision to implement a CDP has been made, another dilemma frequently arises: Should you attempt to build your own CDP by extending the features of systems you already have? Or would purchasing a pre-built solution make more sense?
This e-book outlines an organized process to help you decide which approach is best for your organization – and then how to get started.