Customer Data Platforms 101: Everything You Need to Know

What is a customer data platform (CDP), what can it do and how does it differ from other solutions, like CRMs, DMPs, MSPs or data lakes?
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Data is key for improving marketing performance. But 83% of marketers say their customer data resides in unconnected silos, making it hard to do anything meaningful with the data. What marketers need is a single source of truth for customer data. What they need is a customer data platform (CDP). 

In this e-book, we cover everything you need to know about CDPs. We tackle the most important questions, including:

  • What is a CDP and what can it do?
  • What are the competitive advantages of using a CDP?
  • How does a CDP differ from a CRM, DMP, MSP or data lake?
  • What should brands look for in an enterprise-grade CDP?

Get the answers for yourself by downloading "Customer Data Platforms 101: Everything You Need to Know."